Our free daily email newsletter highlights key cultural trends and social happenings of the moment. Sign up to discover what's new and next in technology, media, marketing, style, food, entertainment, and more.
Daily
Our free daily email newsletter highlights key cultural trends and social happenings of the moment. Sign up to discover what's new and next in technology, media, marketing, style, food, entertainment, and more.
Spotlight
Press
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More Than Just Cheating: Here Are 3 AI Tools To Help Make Learning Easier
Cassandra, a research entity at technology and data company Big Village that delves into trends for millennials, Gen Z, and Gen Alphas, calls AI writing tools like ChatGPT, Google Bard, and Bing, "study companions" or homework helpers. According to the newsletter, Cassandra Daily, these digital assistants are being widely used by today's students. A recent study found that 89% of a sampling of 1,000 college students are using some form of AI to complete their assignments.
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What luxury means for US Gen Zs in a changing world
Explores US Gen Z’s changing relationship with luxury goods and how marketers can adjust their positioning to sell to this generation.
As the meaning of the American Dream adapts to twenty-first century realities, Gen Z’s attitude towards high-status items is departing from that of their predecessors.
Gen Z is a values-oriented, pragmatic and gritty cohort, and their luxury purchases reflect this by being durable, practical and conscientious.
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Cultural Effectiveness Council CultureConnect Podcast Series: How to Build Brand Loyalty with Today’s 21st Century Audiences
Cassandra's Kathy Sheehan and Danie Hemsley chat on episodes 4 and 6 of the Culture Connect podcast series about Contending with Algorithmic Bias and The Future of Qual.
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Gen Alpha’s mental wellness
Insights and cultural strategy group Cassandra released the Gen Alpha: Generation Infinite research report in July, which indicated 55% of 7-12 year-olds use social media. According to the report, mental health awareness weighs on gen Alpha: 59% agree that mental health is a big issue, and 62% say their school should focus more on mental health education than physical education.
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What luxury means for US Gen Zs in a changing world
Explores US Gen Z’s changing relationship with luxury goods and how marketers can adjust their positioning to sell to this generation.
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Gen Z consumers worry about recession, seeking better deals
The current economy and a possible recession are weighing heavy on a good number of Gen Z consumers, with 70% reporting that inflation and price increases on everyday items are impacting their households.
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Turning To Gen Z to See What the Year Will Hold
The uncomfortable fact is that no one knows exactly what the future holds. However, there are certain trends we know will be influencing the mindset and the culture into 2023 and beyond. Gen Z, in particular, has grown up in a world of upheaval that has acted as a catalyst for an entirely new way of thinking, ushering in creativity and fundamental change.
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