For nearly two decades, Cassandra Sessions has been the premier event for top executives seeking strategic and actionable insights necessary to engage today’s young consumer. Now, we are pleased to present our first ever Global Edition of Cassandra Sessions, a breakthrough deep-dive into the cultural forces shaping consumption patterns and marketing preferences of young people in both the developing and first world:
- South Korea
- South Africa
Part grad class, part networking event, this immersive day of discovery highlights what brings Gen Ys around the world together, what sets them apart, and the new playbook for engaging these discerning global citizens.As always, our curriculum will feature insights drawn from three sources:
- The Cassandra Report: Learn the latest global macro trends, vital international statistics, and critical marketing implications from the leading syndicated report on youth culture and emerging consumption behaviors.
- Unfiltered Voices of Young Consumers: Engage directly with international consumers through a live facilitated panel discussion and audience Q&A.
- Expert Speakers & Panelists: Hear from progressive innovators as they share their knowledge of, and perspectives on, today’s shifting global marketplace.
Collectively, these insights into global Gen Y’s values, definitions of success, and shifting entertainment and marketing appetites will provide a successful platform for your efforts to better engage with these young consumers.