There is no other Cassandra Report, nor is there anything really like it. That’s because it’s been constructed with an intense blend of rigor, dedication, and love. And it’s why the Cassandra Report is the critical decision-making tool for the world’s top companies and brands seeking to reach and engage young consumers. But it’s more. It’s different. It’s a story, a long form narrative, created to breed new thinking, foster innovation, and spark positive change.
There are research studies aplenty, but the Cassandra Report, like the elusive young consumers it chronicles, is different. In some ways, it’s the anti-research report. Oh, we use research, alright. In fact, the Cassandra report is the product of four discrete data streams, melded to craft a clear roadmap for winning the hearts and minds of young consumers.
In this issue, we explore key shifts happening across the Web (permanence to ephemerality, transparency to privacy, and accountability to autonomy), as well as the latest trends, data, and marketing implications vital to brands looking to connect with Gens Y and Z. Findings and insights are derived from a survey of 1,250 young consumers, contextualized by qualitative input from our proprietary Cassandra Speaks online community.