There is no other Cassandra Report, nor is there anything really like it. That’s because it’s been constructed with an intense blend of rigor, dedication, and love. And it’s why the Cassandra Report is the critical decision-making tool for the world’s top companies and brands seeking to reach and engage young consumers. But it’s more. It’s different. It’s a story, a long form narrative, created to breed new thinking, foster innovation, and spark positive change.
There are research studies aplenty, but the Cassandra Report, like the elusive young consumers it chronicles, is different. In some ways, it’s the anti-research report. Oh, we use research, alright. In fact, the Cassandra report is the product of four discrete data streams, melded to craft a clear roadmap for winning the hearts and minds of young consumers.
The latest edition of Cassandra is a profound exploration into the unique characteristics, preferences, habits, behaviors, and attitudes of Generation Z. We conducted 400 online interviews with 7- to 13-year-olds, all recruited through their parents, as well as gleaned qualitative input from parents and their children in our proprietary Cassandra Speaks online community in order to contextualize this generation’s behaviors and opinions.