There is no other Cassandra Report, nor is there anything really like it. That’s because it’s been constructed with an intense blend of rigor, dedication, and love. And it’s why the Cassandra Report is the critical decision-making tool for the world’s top companies and brands seeking to reach and engage young consumers. But it’s more. It’s different. It’s a story, a long form narrative, created to breed new thinking, foster innovation, and spark positive change.
There are research studies aplenty, but the Cassandra Report, like the elusive young consumers it chronicles, is different. In some ways, it’s the anti-research report. Oh, we use research, alright. In fact, the Cassandra report is the product of four discrete data streams, melded to craft a clear roadmap for winning the hearts and minds of young consumers.
The new Fall/Winter 2014 Cassandra Report: DIGITAL contains critical insights from our latest research on the fast-evolving digital landscape. The report dives into Ys' and Zs' longing for a greater sense of closeness, or Digital Intimacy, as they seek to make their connections more substantive and meaningful. Young people are seeking out more personal pockets of the web by prioritizing the quality over quantity of their contacts, one-on-one interactions over mass audiences, and ephemeral messages over permanent ones.