There is no other Cassandra Report, nor is there anything really like it. That’s because it’s been constructed with an intense blend of rigor, dedication, and love. And it’s why the Cassandra Report is the critical decision-making tool for the world’s top companies and brands seeking to reach and engage young consumers. But it’s more. It’s different. It’s a story, a long form narrative, created to breed new thinking, foster innovation, and spark positive change.
There are research studies aplenty, but the Cassandra Report, like the elusive young consumers it chronicles, is different. In some ways, it’s the anti-research report. Oh, we use research, alright. In fact, the Cassandra report is the product of four discrete data streams, melded to craft a clear roadmap for winning the hearts and minds of young consumers.
The Spring/Summer 2015 Cassandra Report: Body Mind Soul contains critical insights from our latest research on young consumers’ relationship with health and wellness, and practical applications for how to engage them—across all categories— in this increasingly significant area of their lives. In addition, you’ll find a wealth of trends, data, marketing implications, and examples of best practices.