There is no other Cassandra Report, nor is there anything really like it. That’s because it’s been constructed with an intense blend of rigor, dedication, and love. And it’s why the Cassandra Report is the critical decision-making tool for the world’s top companies and brands seeking to reach and engage young consumers. But it’s more. It’s different. It’s a story, a long form narrative, created to breed new thinking, foster innovation, and spark positive change.
There are research studies aplenty, but the Cassandra Report, like the elusive young consumers it chronicles, is different. In some ways, it’s the anti-research report. Oh, we use research, alright. In fact, the Cassandra report is the product of four discrete data streams, melded to craft a clear roadmap for winning the hearts and minds of young consumers.
The new Summer/Fall 2014 Cassandra Report: The Global Issue highlights how Gen Ys around the world are similar, what brings them together, and how marketers can engage them in an increasingly globally connected world. This issue features insights and data culled from research conducted among Global Ys in 10 countries: Brazil, China, Germany, India, Italy, Spain, South Africa, South Korea, the UK, and the US.