Would You(th) Care For A Cause? Mar 20, 2020 ... uncovered key differences between how Gens Z and Y view brands championing social and political causes that are absolutely necessary to know for any brand in today’s landscape.Brand activism is top of mind in the media these days. Between brands championing social causes in their marketing and messaging, pledging support for environmental initiatives (like going carbon neutral), or even politicizing their offerings, it seems that brands finally got the message modern youth have been loudly broadcasting ...
The Hive Mind Dec 16, 2019 ... love and support for the artists they admire but conversely are just as swift to shut down perceived criticism of the object of their idolatry, which can quickly turn abusive and even frightening. The Barbz, Nicki Minaj’s fandom, are so loyal to Nicki to the point that they tolerate absolutely zero dissent, even from other Barbz. They viciously attacked a fellow fan and journalist who tweeted her desire to see Nicki put out evolved content as she continued to grow as an artist, going so far as ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... , are hungry for more), they feel empowered to engage with luxury brands on their own terms, whereas in the past, consumers felt intimidated by these brands and their walled-off world of covetable finery. If I love something I'll drop whatever cash I need for it, but it's very much I need to love it. I actually just got a Fendi bag that I absolutely love to death. I was really happy. ANTHONY, 26, OHAs the world of luxury has shifted to be more democratic, it then follows that luxury pieces aren’t ...
Culture Spotlight On The UK Jun 04, 2018 ... genre, reflects how modern jazz has no rules. The music leans on other genres, including hip-hop, neo-soul, and UK club sounds, so much so that it's even hitting dance clubs. Among the stars of this movement is Moses Boyd, whose 2017 solo EP "Absolute Zero" combines jazz and grime. Demonstrating the future of this genre, modern British jazz musicians are performing at summer music festivals, signing to indie labels, and starting to cross international borders. One For The ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... an experience that's not centered around shopping or spending, but rather, learning and growing, along with people's shared passion for the particular brand. I would absolutely be interested in attending in-person educational experiences from brands. As much as I love the immediate access via cell phone in the comfort of my home, there’s nothing that compares to networking in person, feeling others’ energy, and building a real relationship. TERREL, 28, OHAs BrandCons are likely to attract ...
Global Betterment Trends Mar 12, 2018 education global health & wellness mindfulness school ... . Sung Tea is one of the brands that fuels this culture, with its snarky and self-deprecating flavor names like “achieved-absolutely-nothing black tea” or “my-ex’s-life-is-better-than-mine fruit tea.” Another fan favorite for coping with their betterment blues was the Netflix Original cartoon Bojack Horseman, who was admired by Chinese Sang lovers for his self-pity and constant failure. However, the cartoon was removed from Chinese streaming site, iQiyi, which only caused more cynicism and distaste ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... would rather spend time socializing at work even if it means they have to spend more time at work.I pretty much need every aspect of my life to be social. I love to be friends with a very wide variety of people, and I think that I would be absolutely miserable if I didn't have friends at work. SOPHIE, 17, U.S.My coworkers and I love to spend time together, so it doesn't matter if we are together as friends at the office or at a bar. ALFREDO, 29, UKEMPLOYERS GET SCHOOLEDCompanies ...
Build Your Own Career Sep 22, 2017 career networking slash-slash ... just for interests’ sake but also for learning. A job that has variety, transferable skills, and the ability to shift and be recognized is something that appeals to me. To be stuck in one role, in one place, doing one thing really does sound like a form of torture. JOSHUA, 20, AUSI absolutely see myself having several jobs in my life. Nothing scares me more than being in one job for the rest of my life. I see colleagues around me who are just coasting, treading water, and waiting to retire and ...
Active-ists Mar 17, 2017 social consciousness activism causes and issues politics sports ... and has the added benefit of boosting their personal brand in a way that didn’t happen in the past.Athletes absolutely have a responsibility to take stands on political and social issues as they are revered worldwide and need to set a good example for everyone, especially young people. I like it when an athlete takes a stand because it shows they care about the world and not just their image.VANIEZTIA, 19, UKI respect when a player gives their opinion about politics, even if I don’t agree ...
Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... overwhelming desire. As one 23-year-old woman put it during a focus group, “I hate the mall. It’s stressful... I hate the lines, I hate the parking. They’re concrete. I absolutely hate the mall.” The exception to the rule is the rise of wellness and lifestyle-oriented malls that offer a counterpoint to the stresses noted above. Such reimagining of what malls can be is getting young consumers once again excited about the format. Many retail partnerships are extending this idea of malls as lifestyle centers ...
