Category Lens Mar 18, 2020 ... Implications of Purpose & Polarization on categoriesLearn about the impact of Purpose & Polarization on retail, fast moving consumer goods, technology, entertainment & media, and auto and how your brand can make meaningful moves in an era of polarity and uncertainty.RETAILPlurality & Polarization have unique and specific implications for retail. The inherent complexity of today’s retail journey means that polarization will inevitably impact a retail brand. What are some of the implications of ...
To Your Heart's Content Sep 18, 2019 ... autonomous sensory meridian response, where people feel "tingles" in response to auditory, visual, or physical stimuli. These videos are wildly popular with Ys and Zs: the #ASMR hashtag on YouTube has more than 7 million videos. And while the "content" varies widely—be it whispered speech, repetitive sounds, or tapping against a microphone—it's all designed to evoke a sensory response in the viewer. Chewing sounds are a hugely popular ASMR category, which helps explain the connection to ...
The Future Of Experiential Retail Jun 24, 2019 ... , since the market for products has exponentially expanded thanks to modern manufacturing and distribution. This has led to a paradox of choice, wherein today’s market has allowed for increased consumer autonomy, but at the same time makes it overwhelming for shoppers to choose a product when 30 other comparable ones exist. By frequenting physical retail locations and having a tactile interaction with the products they’re buying, youth are able to put their shopping anxiety at ease while reaping ...
How Can I Help You? Jun 22, 2019 ... joy to your consumer’s day, whether it be by responding to a customer complaint with compassion and understanding or by offering them some unexpected perk. A 22-year-old male from Cassandra’s focus group shared a scenario in which an auto shop went above and beyond with their customer service, saying: “I messed up my car. I think I had to get some parts and stuff and then the [mechanic] came in there and he was like, ‘you [also] have a fuse blown’ and he fixed it for free. I don't know if that was ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... 10 U.S. and UK Trendsetters have used or are interested in using a checkout-free store. While there's a clear interest in moving toward cashierless stores, especially among Ys and Zs, there are some serious drawbacks that make young consumers more skeptical. A 21-year-old female from our focus group expressed her dislike of the concept: “It takes people out of their jobs and doesn't allow you to sort of communicate with the rest of the world. I personally don't like it.” Increased automation ...
Next Gen Brand Loyalty Mar 22, 2019 ... exist, so the straight path to brand loyalty has changed, particularly for young consumers.Even if a consumer likes and consistently purchases from a brand, brand loyalty doesn’t automatically follow because, from a consumer’s perspective, they don’t regard themselves as such. In the U.S., Boomers are most likely to consider themselves brand loyal (34%), followed closely by Xers (33%), trailed by Ys (29%), and then Zs (23%). As the majority of consumers across all four generations aren’t willing to ...
Fear Factors Mar 19, 2019 ... by Gen Xers (6.4%), Gen Ys (4.3%), and Gen Zs (1.3%). Meanwhile, the CBD market is projected to reach $22 billion by 2020. Its growth will continue to impact brands across verticals from food and beverage to beauty/grooming, and further demonstrates consumers' need for stress-relieving products and services. ASMR Once just a niche genre of entertainment on the Internet, autonomous sensory meridian response (ASMR) videos, which trigger “brain tingles” in some people, are gaining mainstream ...
Where Young Adults Live: Now & In The Future Dec 16, 2018 ... %), with the rest nearly evenly split between rural areas (31%) and urban areas (29%); as many members of this generation are still living at home with their parents, the heavy suburban presence is expected. Moving forward as Zs have more autonomy over their location, fewer expect to live in the suburbs than at present; initially, urban areas are more desirable, but 20 years out, Zs expect to have a more similar breakdown to the one they do currently. When they’re 34-41, it’s natural that they may be ...
The State Of The Sub/Urban Dec 15, 2018 ... , as suburbs evolve to become more like cities, brands can't rely on consumers needing the same possessions that past generations of suburbanites have needed. In particular, automotive brands can't rely on young suburbanites needing to buy a car, as suburbs become more walkable. Similarly, living in a suburb no longer means someone will have a house with a yard; they can be just as likely to have an apartment near a downtown area and therefore don't need large furniture and appliances or lawn care ...
There's No Place Like Home(town) Dec 11, 2018 ... Zs, who are less inclined to want to complete undergraduate degrees and therefore are less likely to be sporting university spiritwear, opting instead for clothing that displays pride in where they’re from. Ys and Zs both find their tribes in this way by looking to visual signifiers to kickstart automatic connections with people of similar backgrounds. Much in the way that collecting enamel pins or branded stickers speaks to what modern youth are into and serves as an instant conversation starter ...
