The State Of The Sub/Urban Dec 15, 2018 ... , as suburbs evolve to become more like cities, brands can't rely on consumers needing the same possessions that past generations of suburbanites have needed. In particular, automotive brands can't rely on young suburbanites needing to buy a car, as suburbs become more walkable. Similarly, living in a suburb no longer means someone will have a house with a yard; they can be just as likely to have an apartment near a downtown area and therefore don't need large furniture and appliances or lawn care ...
The Joyride Dec 07, 2018 ... the journey is more about having quality time to connect with companions in a compact space. In this way, the car not only becomes a vehicle to get from one place to the next, it also becomes a catalyst for people to develop an emotional connection. Road trips present a great opportunity for automotive companies to foster brand affinity with young consumers, especially Ys who notoriously don’t want to be tied down by car ownership. By associating themselves with a consumer’s best travel ...
The Invisibles Sep 16, 2018 ... watch TV. Likewise, some environments warrant prominent tech, such as an airport, to help streamline processes and frequent pain points of travel. However, when tech is prominently featured just for tech's sake, young people are becoming overwhelmed by it, particularly as it pertains to personal products. This signals a wake up call for many verticals; for instance, the automotive industry will need to find ways to make cars less tech-like and better integrate technology into design to align with ...
Future Of Entertainment Sep 14, 2018 ... settings based on a listener’s response.Continental Audio System German automotive parts company Continental has created a new audio system called Ac2ated Sound, which turns the car interior into a speaker. The system replaces traditional car speakers with actuators that generate micro-vibrations to produce sound. The actuators are placed behind car panels, causing the car’s surfaces to carry the micro-vibrations and turning the interior into one speaker. In the past, audiophiles only had the option to ...
Global Culture Marketing Tips Jun 25, 2018 ... -ranging categories, including beauty, fitness, and automotive, that are creating games that challenge and entertain modern youth and boost affinity in the process. Guerlain Capitalizing on the popularity of gaming amongst consumers in China, beauty brand Guerlain created a highly addictive WeChat tetris game to celebrate the launch of the brand’s KissKiss Matte lipstick. Once players got through the multi-level and lipstick-themed game they were asked to submit personal information that ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... about your brand and what it represents. - BrandCons Around The World - Jaguar Land Rover's Tech Fest In fall 2017, Jaguar Land Rover hosted Tech Fest, an event in London showcasing new technologies and concepts it sees as the future of the automotive industry. Specifically, the event centered around electrification and autonomy, with interactive and immersive exhibits presenting innovations such as self-driving cars and vehicles controlled by drones. Jaguar Land Rover engineers and designers were ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... , automotive, or whichever industry employs them. Facebook is leading this movement, having recently announced that it will build its own “village” of 1,500 homes across the street from its global headquarters for workers struggling to pay soaring rents in Silicon Valley. Meanwhile, Google is providing 300 apartment units for its employees, and audiobook company Audible offers a housing lottery for employees to get $2,000 a month in free rent for a year in a building near the company’s ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... upcoming Urus, intended to be the fastest SUV in the world.Volkswagen’s ZeitHaus Museum In addition to its primary manufacturing plant and the automotive theme park Autostadt, Wolfsburg, Germany is also home to Volkswagen’s ZeitHaus Museum. The museum covers 130 years of automotive history and houses legendary cars including a 2007 Volkswagen GTI W12-650, the fastest built Volkswagen Golf, and an original 1955 model of the famous VW Beetle.Method’s Museum of Modern Mess For one weekend only, New ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... road, the brand seeks to receive respect in return and explain how its inherited a strong automotive legacy.BURGER KING Earlier this year, Burger King asked several rival fast food chains to band together and hand out free burgers at a pop-up restaurant on the United Nations’ International Day of Peace. Denny’s, Wayback Burgers, Krystal, and Giraffas joined the effort to help spread joy. MICROSOFT In December, Microsoft released an ad calling for a holiday truce with Apple, in which its ...
Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... company Slate Cosmetics partnered with Looking Glass, a technology that lets people sample its products virtually by uploading their pictures into online displays or native ads. To promote Audi’s stop-start technology, which automatically turns off the car’s engine when it is stopped and restarts when the driver puts the car back into gear, the automotive brand created an app that serves a similar purpose by conserving battery on users’ phones. The app alerts users when it detects open apps that ...
