11 results for 'barneys'
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Macrotrends

Retail 2.0: Shopping As A Live Event

... releases rather than a full-scale experience. Creating a hybrid that made sales more experiential was a big success: Barneys said sales at its LA store increased 50% compared to the same day a year earlier, and it received four times the foot traffic. Kylie Cosmetics Last fall, Kylie Jenner released a line of limited edition Lip Kits to be sold exclusively on Travis Scott's Astroworld: Wish You Were Here tour. The tour itself is modeled after an amusement park—complete with rides—and also ...

Sport The Look

... France last summer.The Elder Statesman In a reflection of the deepening relationship between fashion and basketball, lifestyle label The Elder Statesman is partnering to produce luxury apparel and accessories with the National Basketball Association, the U.S. professional basketball league that generated $5.2 billion in revenue in 2015, according to estimates by Forbes. The multi-year contract will arrive at Barneys New York in limited quantities this fall.Hoopsters In a take on hipster fashion, the ...

Branding Trends

... Bieber, Purpose Beliebers were able to purchase tour merch from pop-up shops dedicated to his Purpose album in NYC, Miami, and Toronto, as well as buy apparel at a range of price points from Barneys, Urban Outfitters, Forever 21, PacSun, and H&M.Frank Ocean, Blonde Ever-private Frank Ocean released details about the pop-up shops for his Blonde album the same day they were taking place in LA, NYC, Chicago, and London. Each attendee received a free copy of Ocean’s zine and album. ...

Transgender Activists

... . - Transgender Representation in Marketing - REDKENTransgender model Lea T has become the face of cosmetics brand Redken.BARNEYSLast year, Barneys released a groundbreaking ad called “Brothers, Sisters, Sons & Daughters,” featuring 17 transgender individuals. CLEAN & CLEARTransgender teen Jazz Jennings was recently announced as one of the faces of Clean & Clear’s new campaign, #SeeTheRealMe.TRANSGENDER ACTIVISTS: EQUALITY FOR ALLZs are particularly open-minded and accepting, and that extends to ...

Consumed Innovations

... other location-based methods. Video: See how Guatemalan shoe brand Meat Pack used geoconquesting to challenge and reward shoppers. - PANORAMIC SHOPPING - Brands from Target to Barneys have experimented with shoppable video, but few have found a way to make shoppable “stills” feel as new or engaging. In honor of New York Fashion Week, Sass & Bide built an interactive digital shopping experience that’s arguably even more engaging than video content. The digital feature, called FREETOWN, is a navigable ...

Consumed Global

... consumers was made overseas in 2013, according to Bain & Company. As a result, high-end stores, particularly those in the US and UK, are increasing their efforts to attract these influential shoppers. Bergdorf Goodman and Tiffany & Co. have installed Mandarin-speaking sales associates in their New York flagship stores, and dozens of brands, including Barneys and Bloomingdale’s, created Lunar New Year campaigns this year. Bergdorf Goodman also began accepting China UnionPay’s debit and credit cards in ...

Hands On

... tailor their services to each individual. Video: Neiman Marcus' NM Service app explained.PS Dept. is an iOS app that connects discriminating shoppers with in-store sales associates at boutiques and specialty department stores like Opening Ceremony and Barneys New York. Shoppers share the items they want through text message or uploaded image, which then triggers teams to start hunting. Pieces selected by the associates can be purchased immediately or held for a same-day appointment.Modcloth’s ...

Digital Destinations

... , nasty gal, barneys, who what wear, showstudio, glamour, hypebeastTECHNOLOGYapple, google, reddit, tumblr, wired, youtube, amazon, mashable, cnet, gizmodo, techcrunch, bestbuy, best buy, digg, yahoo, ign, engadget, boingboing, science daily, sciencedailyMUSICspotify, pandora, itunes, soundcloud, pitchfork, tumblr, stereogum, billboard, facebook, grooveshark, twitter, buzzfeed, hype machine, last.fm, lastfm, songza, thisssongissick, this song is sick, 8tracks, gorilla vs bear, beatportGAMINGgoogle ...

Gender Trends

... protein—like hamburgers and pizza—based on guys’ body needs and food preferences. (In contrast, the women’s meal offerings include grilled chicken and fudge graham bars.) Generally speaking, men also prefer more anonymous approaches to dieting. Weight Watchers’ online dieting program is more popular with men than is the traditional program featuring in-person meetings, and males make up 12% of the brand’s online customers. - TRENDS: STYLE - BARNEY'S MAN UP CAMPAIGNThis year marks Barneys New York’s ...

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