The New Social Order Dec 15, 2019 ... Kellogg's partnered with endurance athlete Sophie Radcliffe to promote its Special K brand on Instagram; she posted regularly about how the cereal and bars fueled her workouts. She also acted as an ambassador for the brand, which culminated in a half marathon with several people she mentored. The goal was to make the content feel organic to her lifestyle and create a true partnership that would resonate. “Rather than paying for Sophie’s audience because she’s young and trendy, we tried to immerse her in ...
Influencer Marketing Tips Dec 10, 2019 ... to bring large scale awareness to your offerings. Take Inspiration From Kind: Get creative and take inspiration from Kind, which recently became one of the first snack brands to establish itself on trending social platform TikTok. Soon after joining, Kind seeded the consumer hive mind: the brand promoted its Simple Crunch Bars by encouraging users to produce their own content emphasizing the crunch of the snack and to really get creative in doing so. The campaign demonstrates the value of ...
Free For All Sep 19, 2019 ... ) | Work on side projects to earn money | Work on passion projects (e.g., art, music) | Travel | Go to/explore new restaurants | Catch up on news/politics | Listen to podcasts | Go out to bars/clubs | Get involved in social causes | Other | None of the above 1 in 2 U.S. Trendsetters, and 2 in 5 in the UK, don't feel guilty if they spend a day in bed/lounging around. ACTIVE DAY PREFERENCESTrendsetters in the U.S. (58%) and UK (61%) would rather have a full/busy day than a quiet ...
High Society Sep 17, 2019 ... , Peppermint Bark, Lemon Berry, and Salted Almond) and retail for $6.99 each.Dang FoodsSnack brand Dang Foods released Dang Bars, keto-friendly and plant-based bars made with ingredients like almonds, coconut, chia seeds, vegan pea protein and cocoa butter. The bars boast a nutrition profile any keto-adherent consumer can appreciate, as they have 4-5 grams of net carbs, 1-3 grams of sugar, and 9-10 grams of protein. Dang markets the bars as a less processed option than other diet products, which are laden ...
It's A Mall World After All Jun 23, 2019 ... ). And while airports have recently evolved to provide more traditional mall-like experiences (see Home & Away), outside of this setup, the idea of the captive shopper has gone by the wayside. Retail environments across the board are having to rethink their very reasons for existing: hotels aren't just functional spaces for people to sleep; they need to provide an experience. Restaurants and bars aren't just for eating and drinking—they need to serve up an entire design aesthetic ready to be ...
Portraits Of A Generation Mar 23, 2019 ... ) | Meditation/mindfulness | Celebrity culture | Entrepreneurship/ business | Nightlife (e.g., clubs, bars, discos) | Podcasts | None of these PORTRAYALS OF GENERATIONSThe vast majority of consumers across all generations in the U.S. don’t believe that media representations of their generation are accurate. Only 25% of Zs, 23% of Ys, 16% of Xers, and 12% of Boomers in the U.S. think their generation is accurately reflected in entertainment, demonstrating the need for the entertainment industry to ...
The Urge To Splurge Mar 16, 2019 ... drinks too just 'cause that's pretty common. A lot of times I go to bars with my friends and they're like, where I went to college, you could get a beer for a dollar at the bar. Drinks around here are considered expensive to me, but it's kind of worth it. It's a social activity with my friends. GREG, 22, PATo Gen Xers, Splurging = Elevating the EverydayTop Five Splurges: The top five types of luxury purchases that U.S. Gen Xers made in the past year are groceries, dining out, clothing, shoes, and ...
Welcome To The Club Dec 13, 2018 ... the following places, if any, help you feel a sense of community where you currently live?Select all that apply Restaurants | The neighborhood | Shops I frequent (e.g., my regular Starbucks, grocery store) | My workplace/school | Locally owned businesses (e.g., boutique, mom & pop shops) | Community centers (e.g., library, gym) | Bars | A religious group/place of worship | None of the above OBTAINING A SENSE OF COMMUNITYTaking advantage of community and local activities helps young ...
Where There's A Will, There's Away Dec 10, 2018 ... Traveling is a point of pride to me | I cut back on spending in other areas to be able to afford travel SACRIFICES TO TRAVELModern young adults are willing to give up a range of products and services in order to save up to travel. The top two areas that UK Trendsetters are willing to sacrifice are eating out at restaurants (40%) and going out to bars/clubs (39%)—among those who are of 18+. Additionally, nearly four in 10 Trendsetters in the U.S. and UK would be willing to give up buying new ...
Race To Zero Sep 22, 2018 ... reducing packaging by creating products that simply don’t need it, such as as shampoo bars instead of shampoo in bottles, allowing customers the option to bring in their empty containers for in-store refills instead of purchasing a new pre-filled container, and aiming to be zero-waste companies, like Ren Clear Skincare is pledging to achieve by 2021. Food and beverage companies are not only pushing to reduce waste but also repurposing surplus food supplies and scraps into fully edible items. When items ...
