231 results for 'beauty'
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Macrotrends

Habits/Rituals: Impact On CPG

... optimism about exiting the current recession and the pandemic. Life changes during the past few months have significantly affected a few key categories: beauty/grooming, fashion, and food & beverage. With young people staying at home more, their usual passion for style has evolved to more of a self care mentality. They’ve shifted from doing daily makeup to upping their skincare routines to combat the effects of so much screen time. The pandemic has also accelerated the trend of casual clothing as ...

The Hive Mind

... 2019 Vogue profile, the superstar grimaced when the reporter asked about her long-awaited upcoming album, saying: “No, oh my God, they’re gonna kill you for that! And they’re going to kill me more!” The reporter, puzzled, asked who Rihanna is talking about. “I’m talking the Navy—my scary fans,” Rihanna clarified. Such a revelation, especially from a woman who is at the top of her game, redefining multiple industries including music, fashion, and beauty, is paradigm-shifting. Rihanna’s ...

The New Social Order

... categories to build a following around. This is especially true as things shift from the traditional beauty, fitness, and lifestyle content that social media’s first influencers became famous for—the stylized photos showing beautiful people living seemingly charmed lives. “Instagram got so saturated with perfect imagery,” said Taylor Lorenz, a journalist who covers influencer culture. “But last year, burnout became a huge talking point [and] I think this sparked a reaction where people were like ...

Life For Like

... explosive feud with James Charles put the implosion of their friendship on show in a series of back and forth videos that sent waves across the internet (and even called for Charles’ cancellation); and Jeffree Star, beauty YouTuber and entrepreneur, invited viewers into the operation room with him as he underwent plastic surgery. Young viewers are hungry for this type of dramatic, exposing content, which provides a similar type of entertainment as reality TV. To wit, 43% of youth in the U.S. and 34% in ...

Influence Buy Category

... their followers are most likely to make. Across the board, we found that youth that follow influencers in a certain category are also likely to make purchases in that category (those following beauty influencers are likely to make beauty and grooming purchases, those following cooking influencers are likely to make purchases in the cooking category, etc.)—but what we also found were adjacent categories worth your exploration. The following infographics display our findings, which present a ...

Set In (E)motion: The Guide to Gen Y Burnout

... , this cohort leans heavily into wellness when mitigating their burnout across all areas. For Ys, who have evolved the concept of wellness into a global industry—that, as of last year, was worth $4.2 trillion—through the vehicle of self-care. But while self-care sounds like a gentle, fluid notion, make no mistake: the term encompasses both products and strategies that Ys invest in and practice. Ys spend their time, money, and energy on products and services in the beauty and grooming ...

High Society

... memification around this topic, consumer interest in astrology has led to big brands such as Amazon using the millennia-old study of the cosmos and its relativity to human’s lives to shill products and services. Now, software developers are releasing sophisticated new apps that offer users highly-individualized astrological information; beauty brands are releasing collections based around lunar cycles; and brands like Spotify are offering products and services that are customized to consumers’ zodiac signs ...

The Future Of Experiential Retail

... otherwise. Even if shoppers miss out on a pop-up, they can experience the communal aspect over shareable social posts from both brands and other attendees. Some, such as online retailer Brandless’ pop-up in NYC, exemplify next-gen product sampling: the entire experience was built around taste and trial in an effort to mitigate the disconnect customers felt when deciding to buy the previously online-only products Brandless offered. Shoppers at the pop-up were treated to a coffee bar, beauty lounge, a ...

How Can I Help You?

... amplifying its human-centric customer service through the launch of a live online service platform called AskHN. Consumers can use the web platform to connect directly to in-store associates who have on-the-ground knowledge of the store’s offerings. Users need only tap the Hero button to initiate real-time conversations with the best available in-store sales associate (usually the one nearest a customer’s geographic location). Harvey Nichols customers can receive styling and/or beauty advice from in ...