131 results for 'beverage'
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Macrotrends

Future Of Food & Beverage

... this year, Canadian beverage brand Koios released four new flavors in its lineup of functional beverages intended to enhance brain health. The fruit-flavored beverages contain a blend of adaptogens and nootropics, which support cognitive function, that include L-theanine and lion’s mane mushroom, which Whole Foods included in its 2018 Food Trends Forecast.CAP Beauty Upscale wellness retailer CAP Beauty launched a line of adaptogen-enhanced coconut butters earlier this year. While the blue majik ...

Global Food & Beverage Trends

... Food and beverage trends popping up around the world.Food and beverages are more than life-sustaining sources of energy to young people: 78% of global youth say food/drinks are an important part of popular culture today, and young people in South Africa (87%), the U.S. (85%), and China (85%) believe this even more strongly. Food and beverages automatically captivate multiple senses—the way it looks, the way it smells, the way it tastes—making it one of the most engaging forms of ...

All You(th) Can Eat

... Exploring Gen Z and Millennial food & beverage preferences and dietary habits.Amidst a bifurcated approach to eating right now wherein today’s young adults are simultaneously eating healthier, yet treating themselves to indulgent and nostalgic snacks when they want to, Gen Zs and Millennials are forging new dietary habits that are both highly-individualized and more intuitive.Burnt out by the diet culture that’s characterized much of this country’s approach to eating, they’re starting to ...

Habits/Rituals: Impact On CPG

... optimism about exiting the current recession and the pandemic. Life changes during the past few months have significantly affected a few key categories: beauty/grooming, fashion, and food & beverage. With young people staying at home more, their usual passion for style has evolved to more of a self care mentality. They’ve shifted from doing daily makeup to upping their skincare routines to combat the effects of so much screen time. The pandemic has also accelerated the trend of casual clothing as ...

Set In (E)motion: The Guide to Gen Y Burnout

... . To address this, brands would do well to provide easily-accessible opportunities for this cohort to enjoy mental stimulation in the format that they prefer, whether that’s by crafting entertainment that both informs and entertains or building infrastructure for them to gain new skill sets via classes, workshops, and tutorials.PHYSICAL BURNOUTWhen we look at physical burnout, we’re looking at how youth approach their physical health, especially through the vehicle of food and beverage and general ...

Peace Of Mind: The Guide To Gen Z Burnout

... emotional burnout stand to earn their affinity and loyalty, especially as a large majority of Zs in the U.S. and UK believe that brands need to consider customers’ emotional health in order to survive.PHYSICAL BURNOUTThis section will explore how Zs are using food and beverage as a way to physically mitigate the effects of burnout. Whereas Ys are taking hold of their food choices and using them as an opportunity for self-improvement and increased health and wellness, Zs view food as an antidote to ...

High Society

... promise of a respite from daily stress—all in a convenient can. - READY-TO-DRINK CBD BEVERAGES - RecessTaking inspiration from modern youth’s obsession with Instagram-worthy seltzer water, Recess provides consumers a new way to sit back and relax with a cold beverage. The sparkling water comes in aesthetically pleasing pastel cans and is available in three flavors—Peach Ginger, Pom Hibiscus, and Blackcherry Chai—and contains a combination of CBD and three adaptogenic herbs, ginseng ...

The Future Of Experiential Retail

... such as Dirty Lemon and Nike are already bridging both ends of the spectrum to stores: Dirty Lemon’s new outpost in Manhattan’s Hudson Yards contains The Drug Store, the brand’s frictionless grab-and-go, text-to-pay drink vending concept, alongside a sit-down mocktail bar-cum-lounge that serves craft wellness beverages. At Nike by Melrose in Los Angeles, NikePlus members can score “unlocks” at the NikePlus Unlock Box, a digital vending machine that lives inside the physical store, to grab product ...

Fear Factors

... by Gen Xers (6.4%), Gen Ys (4.3%), and Gen Zs (1.3%). Meanwhile, the CBD market is projected to reach $22 billion by 2020. Its growth will continue to impact brands across verticals from food and beverage to beauty/grooming, and further demonstrates consumers' need for stress-relieving products and services. ASMR Once just a niche genre of entertainment on the Internet, autonomous sensory meridian response (ASMR) videos, which trigger “brain tingles” in some people, are gaining mainstream ...