The Hive Mind Dec 16, 2019 ... spoke to in Cassandra’s qualitative research even considered themselves superfans of something at some point in their lives. In Cassandra’s quantitative research, we uncovered that 45% of youth in the U.S. and UK follow fandom/superfan Twitter/Instagram accounts (i.e., “stan” Twitter or “stan” Instagram). But regardless of if they themselves have participated in stan culture, modern youth view it warily, as they’re well aware of how this type of hive mind blindly operates (more on that below).I was ...
No Money, More Problems Sep 16, 2019 ... sense of security, it means they have even less downtime and are more likely to feel burned out and overwhelmed. The rising cost of living and the inability to pay down their debt takes an emotional toll on Ys, as does the sense that they're financially flying blind. The template for previous generations doesn't work for them, and they're having to reconfigure their life choices with little historical data to go on. Because it's harder to see themselves achieving the traditional milestones of ...
Next Gen Brand Loyalty Mar 22, 2019 ... interaction, but nowadays, the customers are in control. Consumers don’t need to rely on one brand for the products and services that it offers, because there are countless options with a similar offering. Because of this, modern consumers often think they should continue trying new brands—to them, to be blindly “brand loyal” is to be an ignorant consumer, because they’re not using all of the resources available to them to make informed purchase decisions. Even if a customer loves a brand, there are ...
The Joyride Dec 07, 2018 ... on a road trip. In the commercial, the pair walks into a country store to ask about the location of a remote trail. Upon hearing them, a blind local man tells them that they won’t find it on a map and hops into their car to guide them. He takes them off the beaten path to show them places and experiences they wouldn’t discover were it not for the mobility and spontaneity that come with road trips.BMW BMW launched a campaign for its line of motorcycles called The Someday Ride. In the ...
Home & Away Entertainment Trends Dec 06, 2018 ... are stationed in the airport’s Terminal 4, which feature large video monitors and attached VR headsets. Travelers can choose to play games, like Fruit Ninja and Job Simulator, or immerse themselves in different VR experiences, like Notes on Blindness—a VR film that allows users to experience the truth of blindness. Users pay $10 for 10 minutes or $35 for a full hour.Star Alliance Star Alliance is trialing virtual reality entertainment in its Paris Charles de Gaulle and Rome Fiumicino airport ...
Data Mine Sep 19, 2018 ... honesty around how it’s being used so that they can benefit from it. The upside of technology is so great that I'd rather take the risk. Companies are well aware of how a big data breach can hurt their bottom lines and they take extraordinary steps to make sure these breaches are rare.JACOB, 33, VAGenerations Y and Z are not blind to personal privacy issues; rather, they no longer have a presumption of privacy to begin with. The way young generations live their lives today eliminates that possibility ...
Culture First, Country Second Jun 26, 2018 ... America and South Africa. Young consumers are adopting a "Culture First, Country Second" mindset, in which content that resonates with an individual surpasses international borders, from cultural nuances to language divides. As global youth see it, their geographic location shouldn't determine the content they pay attention to or care most about; they're even embracing content from countries they don't have a previous connection to. With this tendency, they're becoming country-blind, investing their ...
The Malevolution Mar 17, 2018 fashion & beauty gender health & wellness grooming men ... blindly chase wealth and suppress or withhold their emotions. The book was a 2017 bestseller and reflects a growing movement to embrace vulnerability and, in doing so, become more influential and innovative. Having the strength to let down one’s guard and hold space for other men to let down theirs is a key component of the Malevolution, manifesting in next-gen men’s communities and clubs (see examples).I meet with a couple other guys every few weeks and while we have conversations about sports and ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... weekend trips with friends. Young people's adventurous spirit has also spurred the rise of "surprise and delight initiatives" from brands, namely in the travel sector through blind bookings/mystery trip services, yet companies across categories can make it easier for young people to have adventures and eliminate their need to plan such. For instance, food and beverage brands could host surprise themed dinners or events in secret locations, while ride-sharing services can offer surprise adventure trips ...
Video Game Time Mar 22, 2017 gaming competitions eSports ... that includes both men and women, people from diverse cultures and racial backgrounds, and a range of personal styles and interests. Gaming is an inclusive pastime, and one that doesn’t judge based on race, religion, gender, or even physical disabilities—as long as one can handle a controller and a keyboard, they can play. As a 27-year-old man in our qualitative research put it, “There’s no blind spot that says you’re transgender, you’re female, you can’t do this because you’re gay. There’s ...
