The Joyride Dec 07, 2018 ... on a road trip. In the commercial, the pair walks into a country store to ask about the location of a remote trail. Upon hearing them, a blind local man tells them that they won’t find it on a map and hops into their car to guide them. He takes them off the beaten path to show them places and experiences they wouldn’t discover were it not for the mobility and spontaneity that come with road trips.BMW BMW launched a campaign for its line of motorcycles called The Someday Ride. In the ...
Home & Away Marketing Tips Dec 02, 2018 ... sentiment will find themselves winning the interest and trust of this cohort. BMW To promote its new X5 model at the LA Auto Show, BMW tapped their chief driving instructor to take the model on a 3,000-mile road trip spanning 11 states, with the goal of traveling in “one straight line” across the country. To capture the “Straight Line Drive” effort, BMW employed a 35-person crew, as well as six other vehicles, to edit and compile the footage from the trip into a 90-second film that debuted at the auto ...
Eco-Exhibitionists Sep 14, 2017 design home technology appliances cars ... Bolt and just announced its 2019 all electric car, BMW aims to compete in the EV luxury auto market with its i3, and Porsche recently announced that up to half of its new cars will be EVs. With 61% of Trendsetters and half of youth currently driving a vehicle, and interest being particularly high among Gen Zs, auto brands will need to keep sustainable design top of mind when attempting to appeal to young consumers ready to hit the road. Similarly, they shouldn’t just position such vehicles as ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... guaranteed widespread press for the signing of Juventus midfielder Paul Pogba for a world record £89 million, but the accompanying campaign from the soccer institution and Adidas helped amplify it. His return, dubbed #pogback, was announced with a 30-second music video featuring grime artist Stormzy, with Pogba sporting a Man Utd emblem shaved and colored into the side of his hair with the slogan “First never follows.”BMW It’s been 15 years since BMW films released "The ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... car, BMW created a fake holiday called Ctrl Z Day. To spread news about the occasion, influential users on Chinese microblogging platform Sina Weibo were asked to make people believe it was a worldwide day of regret, in which they should reveal what they would undo in their lives if there was a Control-Z function. After the holiday went viral, BMW revealed it was behind the campaign through a message stating there will always be bumps in life, but you have to drive forward without regrets. Last ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... , cross-category “subscription services” (like Netflix) which will allow members to regularly trade in or upgrade a company’s items. These and similar innovations will appeal to young consumers’ NOwner inclinations, without sacrificing brand recognition or loyalty. - BRAND-SPONSORED NOWNERSHIP - BMWBMW’s DriveNow car sharing program gives San Francisco residents access to a fleet of all-electric rental cars for one-way trips.GMGM is a major backer for the popular ride-share platform ...
ADVANCEMENTS IN AIR TRAVEL Aug 22, 2023 ... , interest is so fierce that in May, the Biden administration formed an interagency team, including NASA, to develop a national strategy relating to advanced air mobility efforts such as flying taxis. Reports further suggest that air taxi operations will begin at a low rate, similar to helicopters, and using existing routes and infrastructure such as helipads and vertiports.— Natasha, 23, MA (Cassandra Collective) - IS IT A VW, IS IT A BMW? NO IT’S THE EPIPHANY TRANSPORTER! - Not only are we looking at ...
VIRTUAL REALITY Jun 23, 2022 ... esports.” Image source: Krafton - MOLLY - There’s a lot of synergy between NFTs and virtual influencers; digital human platform Uneeq, a startup based in New Zealand, is the company behind the virtual influencer Sophie, who has partnered with brands including BMW and IBM – and who, earlier this year, launched her own collection of NFT art. Last week, ahead of NFT.NYC, Web3 ecosystem startup Molly doubled down on the virtual influencer-NFT overlap by launching Molly the Influencer, which claims to be ...