Over The Influence Dec 12, 2019 ... terminal brain cancer and built a brand around a diet and lifestyle that she claimed had cured her cancer. But, as it turned out, she'd been lying about her diagnosis the entire time. This fraud was particularly dangerous because of the medical claims she was making. This continues to be an area that garners criticism, as some celebrities and influencers use their platforms to promote questionable products, particularly around dieting. The Kardashian-Jenner clan in particular has been on the receiving ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... existence that affects Ys’ mental burnout: their jobs and careers play a big part in how mentally burnt out they feel. In Cassandra’s qualitative research, a Gen Y female told us that to her, modern burnout connotes “a really brain heavy life” where one just “gets fried.” To combat her sense of mental burnout, which stemmed from her taking on too much responsibility at her job at far too early a point in her career, she switched from saying “yes” to everything to feeling comfortable saying “no” and ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... them to escape from reality and engage in an activity that helps them zone out and rest their brains. WHAT BRANDS CAN DO ABOUT ZS’ MENTAL BURNOUT: Indeed, 76% of Zs in the UK and 64% in the U.S. believe that, in the future, all brands will need to consider consumers’ emotional/mental health in order to survive. Their overall mental burnout, as well as their institutional distrust, presents brands an opportunity to step in and provide the support that youth need. For Zs, brands that are transparent ...
High Society Sep 17, 2019 ... psilocybin mushrooms (aka “magic mushrooms” or “shrooms”) “showed promising trends towards decreased psychological distress:” studies have shown that these mushrooms can potentially stimulate the growth of new brain cells and increase neural activity in the brain. The recent general interest around nootropics, especially propagated by and among the elite Silicon Valley set, are trickling down to modern youth who take inspiration from such figures, leaving them curious about and interested in nootropic ...
The Direct Connection Jun 21, 2019 ... have shopped from a DTC brand in the past year. For brands to stay relevant amidst this wave of disruption, they can take inspiration from their DTC contemporaries in these three ways: how they market themselves as masters of a category, the channels through which they market their products and services, and their human-centric customer service that makes testing out their products and services a no-brainer. MASTER OF ONEYoung consumers can often feel overwhelmed by the sheer amount of products and ...
Fear Factors Mar 19, 2019 ... by Gen Xers (6.4%), Gen Ys (4.3%), and Gen Zs (1.3%). Meanwhile, the CBD market is projected to reach $22 billion by 2020. Its growth will continue to impact brands across verticals from food and beverage to beauty/grooming, and further demonstrates consumers' need for stress-relieving products and services. ASMR Once just a niche genre of entertainment on the Internet, autonomous sensory meridian response (ASMR) videos, which trigger “brain tingles” in some people, are gaining mainstream ...
Race To Zero Sep 22, 2018 ... used to be a mystery, but progress has been made in each of these areas; even if society is still unaware of the entirety of the solar system or the human brain or the seven seas, each advancement along the journey of discovery aids the race toward more complete knowledge and hence zero unknowns.This desire for information stems from modern youth’s self-improvement revolution. As they invest time, effort, and money into personal advancement, their aspirations of being in control and being ...
State Of The Art Sep 15, 2018 ... of creativity that more than engages game artists’ brainpower. In the music industry, Performance RNN, one of the projects under Google’s Magenta umbrella, imbues stagnant machine-generated synthesizer recording protocols with humanlike timing and dynamics for a more expressive and creative output. Since all of Magenta’s tools are open-source, any budding artist is welcome to use its toolkit to improve their art, and they’re already making use of it. Being communicative and illustrative about the ...
Future Of Entertainment Sep 14, 2018 ... improve their mood and productivity while working. The company uses neuroscience to generate music instrumental channels that help alter brain activity and guide listeners to a state that helps them to focus, reduce distractions, and retain information. Sonos Sonos has made the connection between music and health. The company is trying to patent a technology that would cross-reference biomedical measures, such as pulse, perspiration, movement, and temperature, with a person’s listening ...
Future Of Food & Beverage Sep 12, 2018 ... this year, Canadian beverage brand Koios released four new flavors in its lineup of functional beverages intended to enhance brain health. The fruit-flavored beverages contain a blend of adaptogens and nootropics, which support cognitive function, that include L-theanine and lion’s mane mushroom, which Whole Foods included in its 2018 Food Trends Forecast.CAP Beauty Upscale wellness retailer CAP Beauty launched a line of adaptogen-enhanced coconut butters earlier this year. While the blue majik ...
