PTSD: The Pandemic, Turmoil, & Social Disruption Oct 29, 2020 ... Unpacking the collective trauma experienced by today’s Gen Zs and Millennials Young people today are experiencing a collective trauma, which we’re unpacking so that clients will understand how to help their consumers cope through these immense shifts. Ultimately, ALL brands need to understand this, and will need to build strategies/tools into their offerings to safeguard consumer mental health and help them mitigate their PTSD. ...
The Pandemic of Inequality Sep 29, 2020 ... young adults and the country at large. It’s important for brands to learn what life looks like for lower to middle class consumers so they can better support and strengthen these vulnerable communities.Following the financial crisis of 2008, incomes have inflated for the top 1%, while the middle class is not only stagnant, but shrinking. 2020’s coronavirus pandemic has further surfaced a range of socio-economic inequalities that had long been brewing beneath the surface. Rather than being the land ...
Youth Speak About Race Aug 26, 2020 ... of life. Though it might be difficult to take in, it is important for brands to see the numbers in order to understand just how truly systemic these racial disparities are in our society. Only through education and empathy can brands truly stand up in solidarity with vulnerable communities. For many young adults today, the Black Lives Matter movement plays a key role in their battle for racial justice and social equality, as it offers them a platform to protest, mobilize, discuss, and act ...
The Societal Social Shift Aug 25, 2020 ... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...
Art & Activism Aug 24, 2020 ... as artwork, music, and film by both young adults and brands. Let’s dive in to learn how today’s art and entertainment expands beyond escapism and how minorities are increasingly represented in the media, as well as how brands can use art to aid change. ...
Brand Takeaways Aug 23, 2020 ... The key things brands need to knowNow that you understand what Gen Zs and Millennials care about, Cassandra’s key Brand Takeaways will help your business navigate today’s challenging landscape with current marketplace examples. This section includes five tenets that outline how your brand can incorporate the new value shift we’re outlining into your marketing, messaging, product design, and internal structure in order to communicate from the inside out that your brand is more deeply aligned ...
An Eye Towards The Future Jul 27, 2020 ... pandemic and beyond. You may also watch the webinar version here. Let’s dive in! Economic Overview & OutlookWith young people now nearly half a year into a post-Covid world, we take a look at their overall outlook, which is heavily impacted by the economy. This will inform how they and the country move forward into the future. Consumer confidence and future expectations provides brands insight into how soon young people will think about spending in the future. Status Quo —> NoMillennials and ...
The Media & Entertainment Perspective May 27, 2020 ... , content providers, and consumer behaviors are already beginning to emerge, and brands and advertisers need to watch closely to identify future opportunities to reach and engage young audiences. ...
The Relationships & Community Perspective May 12, 2020 ... The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.More than five years ago, Cassandra predicted the rise of “eLationships,” a trend we identified related to the rise of online-only friendships. Even then, for many young people, digital relationships were as meaningful as their IRL counterparts. Much like their in-person friendships, their digital friendships ...
The Retail & Spending Perspective Apr 28, 2020 ... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...
