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Macrotrends

The New Social Order

... good use of marketing dollars. Reality stars can make anywhere from $1,000 to more than $10,000 depending on their follower count. Meanwhile, several micro-influencers with between 20,000 and 50,000 followers shared their rates with HuffPo; they received between $1,000 and $3,500 per post (plus gift cards or merchandise credit in some cases). Clearly, there's a huge range of price points for sponsored posts. If companies want to increase awareness, it makes sense to get the product in front of as ...

The Future Of Experiential Retail

... could stop by and ask Facebook employees all manner of questions about how the social media juggernaut collects and uses members’ data, as well as pick up free booklets and cards offering tips on controlling Facebook privacy settings. While the pop-up was panned on social media (as it gathered data on visitors and was mostly populated with reporters), attempting to establish trust via a physical touchpoint was a step in the right direction for Facebook. 2. NO INVENTORY? NO PROBLEM.Major retailers ...

Retail 2.0: Incentivized Shopping

... credit or debit cards to their account). Rakuten allows consumers to gain rewards across multiple touchpoints and grab incentives throughout the course of their purchase journey as they see fit. But you don’t have to be a B2B2C company dedicated to delivering cash incentives to shoppers to reward them for their loyalty: any retailer or brand can creatively incentivize consumers, and in doing so, encourage repeat purchase behavior, as well as additional spend. UNDER THE INFLUENCERewards and incentives ...

On The (Im)pulse

... price for what is being offered, not which brand they've had the best experience with in the past or have heard positive things about. To wit, a third of Ys in the UK and three in 10 in the U.S. book flights based on price and not the airline, and this jumps to nearly half among Trendsetters in the UK and four in 10 in the U.S. Where older generations were more likely to patiently rack up frequent flier miles or have airline credit cards in order to offset the cost of travel, youth now see the hunt ...

Home & Away Work & Commuting Trends

... communal and local activities.BreakoutBreakout brings entrepreneurs and other change-makers from across the country together in various cities across the U.S. for an immersive overnight networking event. Unlike stuffy conferences where people make small talk and hand out business cards, Breakout prides itself on its interactive experience where people can make genuine connections, whether they end up starting a business or getting married, which have both happened.COMMUTING SUBSCRIPTION ...

Innovation Halo

... delivery, Domino's partnered with Ford to test self-driving cars. In 2018, it announced that Miami would be the first test market. 2017: Pizza Wedding Registry Disrupting the notion of what's typical for a wedding registry, Domino's created a microsite where people could send eGift cards to newly married couples.2018: Delivery HotSpots This past April, Domino's added 150,000 HotSpots to its delivery locations so that customers could order pizza without having a physical address. They could be found at ...

Future Of Fashion & Retail

... customer for wearing the pieces. The clothes, which are casual in design and include tees, hoodies, jeans, outerwear, and hats, are meant to be paired with the brand’s iOS app, Tommy Hilfiger XPLORE, so that consumers earn points for wearing the pieces, competing in challenges on the app, and completing various other activities that are meant to reinforce the Tommy Hilfiger brand DNA. Once accumulated, the points can be cashed in for gift cards, autographed merch, and archival pieces.New Balance New ...

Global Innovation Trends

... for doing so: it helps them carry multiple membership cards and remember security passwords. At Pause Fest, a leading tech event in Australia, 10 guests had their hands implanted with injectable microchips that replaced paper tickets but still functioned as a three-day VIP pass and allowed guests to unlock digital festival assets. And a company in Wisconsin became the first U.S.-based company to offer voluntary microchips for its employees so they could make vending machine ...

Global Culture Marketing Tips

... to mark the release of the new line, and simultaneously brighten up the city. Subway stations were fashioned with Instagrammable artwork and limited-edition branded metro cards. Tiffany & Co. also built a new branded café at its flagship store, which helped boost hype around the brand. The marketing tactics paid off when the jeweler’s same-store sales beat expectations by rising 7% in the first quarter of 2018.Valentino’s Candy Stud Factory To mark the launch of its limited-edition  ...