Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... balloons, drones, and RC cars. The brand attached customized notes to the mugs in order to express their appreciation for everything that ordinary citizens do and bring smiles to people’s faces. - Kind Initiatives - Numerous brands are putting aside their animosity with competitors, striving to create peace and positivity. NISSAN Nissan's ad "Shoulder of Giants" honors its competitors, specifically calling out Ford, Dodge, and Chevrolet for paving the way for truck culture. By taking the high ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... types of couples covered in its pigments. - 6. Enhance people’s dating lives. - As global consumers look to brands to help them become better or happier, marketers have an opportunity to enhance people’s love lives. They should consider ways to help singles navigate the complex dating world, provide memorable experiences for people to share with a partner, and add excitement to couples’ lives. Chevrolet’s spot “Truck Up Your Dating Profile” shows how the brand makes a guy more datable. After ...
Top Takeaways for Digital Marketers Dec 20, 2013 marketing media & entertainment technology social media ... favorite football team, Bradford City, play in the final at Wembley last year, David Bowers posted to Facebook that if he received a million likes, his wife would allow him to purchase the expensive flight from their home base of Australia. Football Club sponsor Chevrolet learned of Bowers’ quest and promptly promoted the post—which received 1.7 million likes. Though Bowers had met his goal, and implicitly won his wife’s permission, Chevrolet nonetheless financed the voyage and gave Bowers a Chevrolet ...
Single Inclusive Sep 03, 2013 ... reminder that they don’t need to wait for a proposal to wear a diamond ring. In an interview she did with iMedia Connection, journalist Kate Bolick (“All the Single Ladies,” The Atlantic) cited JetBlue, Airbnb, and Fresh Direct as examples of brands that speak successfully to the modern single; interestingly, all are gender-neutral brands that don’t just speak to the “single ladies” phenomenon but rather address independent adults as their own unique demographic. Chevrolet, in a commercial they created ...
