Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... their house becomes a home. Unlike many ads that feature both a mom and dad, this one doesn’t show the father as the secondary parent. - 3. Encourage physical play. - As kids today are swiping screens from the moment they first lay eyes on their parents’ devices, moms and dads are making a concerted effort to ensure that physical play is still a priority in the digital age. They want their children to develop an imagination (see The Freeform Movement), gain emotional intelligence, and be active ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... than friends to provide relevant advice. To be sure, the constant presence of technology has changed the parenting game: Boomers didn’t have to worry about what their Gen Y children were doing on their cellphones at the age of 10, for example, nor did they have a stream of data about their children’s health or digital activity to consult. But parenting has changed in more fundamental ways as well. Whereas Boomers put their children at the center of the family and got down on the floor to play with ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... ;hopefully without external judgment or outside assumption about sexuality, though there remains progress to be made in this area. Such instances of discounting gender norms are increasingly becoming standard; this is not a trend occurring among liberal families exclusively, particularly as it becomes more prominent in children’s media, from Jimmy Jr. dancing on Bob’s Burgers to Bella and the Bulldogs’ focus on a female football player. Supporters of the practice believe that allowing children to freely ...
Parental Advisory Jun 15, 2016 family parenting spending children ... . In addition, they see themselves as balancing the need to be strict and lax, aiming to give their children direction without stifling their independence. They are making family decisions for forming their familial identity together, serving more as Parental Advisors, who guide their children, rather than as gatekeepers or authoritarians.When it comes to family purchase decisions, for example, modern parents realize they have to consider their children’s opinions because their kids will have gone ...
Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... In discussing their parenting experiences publicly, young parents are admitting their challenges and mishaps, thereby deeming the concept of a “perfect” parent irrelevant.In previous generations, parenting was a relatively private topic. How people chose to raise their children was considered a personal, family matter, and thus, they tended to only discuss it with relatives and close friends, if at all. Yet, as Gen Ys become moms and dads themselves, they’re publicizing their parenting ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... school. They’re looking to brands to offer digital and real life opportunities for their children to gain knowledge and skills.TECH BOUNDARIESY parents recognize that devices have a place in their children’s lives—like it or not, today’s youth is growing up in the digital age—but they’re not ready to let technology take over their kids’ worlds entirely. That’s not to say they don’t appreciate the role that devices play in distracting their children when needed; a tablet can be a savior ...
No Kid(ding) Sep 09, 2015 family parenting pets children ... . Three in 10 young adults are undecided about or certain that they don’t want to have children.CHILD-FREE The most common reason young adults don’t want to have children or are unsure about it is because of the cost (35%). Other top factors affecting their decision include not wanting the responsibility and not wanting to give up the flexibility they currently have. These reasons are more common among young women than among young men. Concern about the world’s future (27%), having a lot of debt (17 ...
The Relationships & Community Perspective May 12, 2020 ... texting as the top way to keep in touch with their children.In this issue of Life Interrupted, we explore how Covid-19 has impacted young people’s relationships and sense of community, noting several emerging trends that will require brands to rethink their strategies and interactions with young people, as the pandemic has sincerely tested young generations’ eLationships in unexpected ways. When it comes to dating and romantic relationships, being quarantined has put stress on some relationships as ...
A Defining Moment Mar 24, 2020 ... end of birth years for Gen Z. The Economist recently estimated that almost a billion children have seen their schools close. The generation that comes after Gen Z will not necessarily remember their school year being cut short in 2020, but millions of teens right now will miss the seasonally-defining moment of the last day of school. High school seniors won’t be able to participate in the cultural milestones they've looked forward to and have worked hard to enjoy, including prom and graduation ...
