Culture Spotlight On China Jun 19, 2018 ... to catch women’s attention. 72% of youth in China agree that in the past year, fashion in their country has become more focused on heritage.2 in 5 Chinese youth get inspiration from fashion/style on social media.Over half of China’s youth prefer to get fashion/style inspiration from social media influencers.9 in 10 youth in China feel popular culture should be determined by the people rather than the government/national leaders.SOCIAL PLATFORMS IN CHINAWeChat (86%) is the social platform that ...
Global Influencer Trends Dec 09, 2019 ... in ads for instant cup noodles, eye drops, and the Japan National Tourism Organization. The market research firm User Local Inc. estimates that there are more than 9,000 virtual influencer accounts. The phenomenon is strongest in Japan, but is starting to be exported to China. Activ8, the company behind Kizuna, recently introduced a Chinese version of the character, which already has nearly 1 million followers on the country’s video-sharing service, Bilibili. - Singapore: Fake Followers ...
To Your Heart's Content Sep 18, 2019 ... (Unilever's brand of Axe in the UK, Ireland, Australia, and China) launched a series of ads that took ASMR to the next level. In them, a man whispers about how to shave different parts of his body as the microphones amplify the sounds of his robe rustling, the scissors clipping, and the water spraying from the showerhead.Behr PaintThe paint brand created an ASMR video focusing on the visuals and sounds of the painting process: fingernails running down paint chips, paint slowly pouring into the tray ...
The Future Of Experiential Retail Jun 24, 2019 ... . (39% and 38%, respectively), along with nearly half (46%) of youth in China, prefer to get in and get out when shopping, indicating that this option is a strategic choice for them, made out of a desire to ultimately save their beleaguered time that could be better spent elsewhere. At the same time, six in 10 (62%) of youth in both the U.S. and the UK prefer to take their time and browse when shopping, indicating that this cohort still desires—and overall prefers—experiential shopping ...
How Can I Help You? Jun 22, 2019 ... Modern youth are giving rise to the demand for human-centric customer service that delivers personalized interactions which in turn create emotional resonance and build brand loyalty.Within the realm of retail, young consumers are giving rise to a new kind of customer service that caters to their distinct human experiences and circumstances. To wit, one-third of youth in the U.S., the UK, Nigeria, France, and China as well as four in 10 young people in Brazil and Australia say that it’s ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... (China’s largest shopping website) mobile IDs, which tracked items that were tried on, saved for later, or purchased. Each item of clothing had an RFID tag, and the store featured smart racks, smart mirrors, and high-tech fitting rooms that displayed price information, suggested complimentary items, and let shoppers request different sizes and colors. Customers later received personalized online recommendations based on what they'd looked at.Walgreens The drugstore chain is introducing "smart coolers ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... checkout or having a barcode in their app scanned by the retailer. While the two are interchangeable in many ways, WeChat Pay is more social-focused (as it's built into WeChat, China's largest social network), while Alipay is more commerce driven due to its connection to Alibaba-owned Taobao, the world's largest shopping website. Alipay and WeChat Pay are both expanding outside of China as retailers make an effort to capture Chinese expats and tourists. Notably, both apps are built for Chinese citizens ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... jump in China (57%) and France (48%). Unsurprisingly, women in the U.S. appreciate the browsing experience even more than men do (47% of U.S. women versus 37% U.S. of men), and Trendsetters are even more likely to see shopping as an experience all on its own: 61% in the U.S. and 52% in the UK browse without plans to buy.Ys and Zs crave the social nature of shopping and value unique experiences that deepen their relationship to the brand and their peers (see Shop Talk). The explosion of pop-up shops ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... luxury in terms of their creativity. This idea allows the customer to fully own their luxury purchases, rather than having their luxury pieces own and define them. This distinction is important for youth, especially as 60% of Trendsetters in the UK and 56% in the U.S., along with 53% of youth in the UK and 51% in the U.S., feel better about themselves when they make a luxury/high-end purchase. This sentiment is echoed globally, as 71% of youth in China, 65% in Nigeria, 52% in Brazil, 51% in Australia ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... don’t just prompt consumers to patronize a brand—they encourage consumer advocacy. To wit, half of Trendsetters in the U.S., along with nearly four in 10 in the UK, say that it’s important for a brand to reward them for their loyalty. This sentiment is echoed globally: nearly half of youth in France (46%), around four in 10 in Australia, Nigeria, and Brazil (43%, 42%, and 39%, respectively), and three in 10 in China also say it’s important for a brand to reward them for their loyalty ...
