188 results for 'clothing'

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Macrotrends

That’s So Aesthetic

Purposeful Pop

... a conversation.BISHAN, 25, TIPTON, UKNowadays, the creativity required to make movies, TV shows, songs, clothing, etc., is grounded in the industry’s and creator’s desire to help improve the state of the world, or at least bring awareness to its citizens who can make a difference. By putting out such content, the makers of popular culture are prompting young people to pay attention to the cultural lesson, promote it, and have a conversation around it. Conversations around popular culture are ...

Eco Chic

... initiative encourages customers to bring in garments they no longer want, from any brand and in any condition, to be given a new life as recycled clothing.H&M x Danone H&M is making efforts to reduce its impact through a collaboration with Danone that will allow plastic water bottles to be upcycled into clothing. Plastic bottle waste from Jakarta will be sorted, washed, and shredded into flakes before being turned into polyester apparel for the retail company. Eco-friendly footwear has been making ...

Best Dressed

... defining what “Best Dressed” means to them individually.If I find something that I like, I’ll take it and just make my own style out of it. I don't really have a style that everyone else has. I just like to wear whatever as long as I just think it's a good fit for me, that's it.ELIZABETH, 17, NYWhen considering products they purchase for self-improvement purposes, 74% of young consumers in the U.S. and 72% in the UK, as well as 91% of U.S. Trendsetters and 89% of UK Trendsetters, purchase clothing ...

Dress To Thrill

... before going out; 64% in the U.S. and 54% in the UK change outfits, while 79% of Trendsetters in the U.S. and 71% in the UK do.On a work night, which of the following, if any, do you do after work before you go out socially?Please select all that apply. Change my outfit | Put on makeup 3 in 5 youth in the U.S. and UK admit their friends’ opinions influence their choices in clothing and/or accessories. ...

Habits/Rituals: Impact On CPG

... optimism about exiting the current recession and the pandemic. Life changes during the past few months have significantly affected a few key categories: beauty/grooming, fashion, and food & beverage. With young people staying at home more, their usual passion for style has evolved to more of a self care mentality. They’ve shifted from doing daily makeup to upping their skincare routines to combat the effects of so much screen time. The pandemic has also accelerated the trend of casual clothing as ...

Alternative Education

... that consumers can take ownership of and feel empowered that they played a role in making a difference in the real world—not just with their wallet but with action. For example, a brand that aligns with homeless causes could share information about how they can volunteer with local shelters or how they may recycle clothing to donate to their local shelters. This helps educate the consumer on the cause itself, while also allowing them to be in control of taking the next steps to make a ...

Peace Of Mind: The Guide To Gen Z Burnout

... these young consumers. Consider how your brand can partner with mental health charities and organizations or foster a dialogue around young consumers’ emotional wellbeing. And outside of championing mental health, brands across all categories can align themselves with causes that Zs hold dear, whether that’s launching an anti-bullying campaign, creating gender neutral clothing lines, or featuring all types of body shapes one’s advertising. Brands that stand alongside Zs in their fight against their ...

Over Stimulation

... resisting mass consumption in favor of quality goods and services that are more personalized. They're paying more attention to where and how products are made and prioritizing sustainability over other factors. The move away from fast fashion is an example of this, as young consumers instead gravitate toward higher quality clothing and secondhand purchases. Meanwhile, DTC brands like Glossier and The Ordinary, which offer highly curated product selections, also show how companies are responding to ...

High Society

... needs. The track lists and horoscopes will change each month, encouraging subscribers to continually tune in while offering a fun dose of star-personalization.UniqloLast fall, Japanese clothing retailer Uniqlo debuted Uniqlo IQ, a machine-learning digital voice concierge that is fully integrated into the brand’s smartphone app via the Google Dialogflow conversational interface. When shopping or browsing with the app, users can use this voice assistant to search for specific Uniqlo pieces, talk to ...