Free For All Sep 19, 2019 ... spend their free time with friends, youth are shifting their social lives to be less “social” by finding ways to hang out that don’t require as much personal effort. Modern youth are overextended when it comes to their emotional effort, and this is especially true for Ys, who are experiencing overarching emotional burnout. As a result, young people are gravitating toward group activities that are drama-free and low key, such as book clubs, arts and crafts nights, or wine and painting outings. These ...
Portraits Of A Generation Mar 23, 2019 ... ) | Meditation/mindfulness | Celebrity culture | Entrepreneurship/ business | Nightlife (e.g., clubs, bars, discos) | Podcasts | None of these PORTRAYALS OF GENERATIONSThe vast majority of consumers across all generations in the U.S. don’t believe that media representations of their generation are accurate. Only 25% of Zs, 23% of Ys, 16% of Xers, and 12% of Boomers in the U.S. think their generation is accurately reflected in entertainment, demonstrating the need for the entertainment industry to ...
The Urge To Splurge Mar 16, 2019 ... , DVDs) | Household electronics (e.g., TV, microwave) | Bars/clubs | Pet care | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) | Home décor/furniture | Health/wellness (e.g., supplements, treatments) | Household supplies (e.g., cleaning supplies, toilet paper) | Sports/fitness (e.g., sports equipment, workout gear) | Vehicles (e.g., cars, bikes) | Children's items (e.g., diapers, kids clothing) | Garden/outdoor THE MOST ...
Find Your Place Dec 17, 2018 ... are turning to other avenues for IRL connection. They're going out of their way to join groups and organizations that offer them a chance to gather with others, thereby curating their own communities where they feel they best belong. As modern young adults feel Welcome To The Club(s) that are most personally relevant to them, from interest groups to supper clubs to book clubs, they're circumventing the lack of community they have based in their neighborhood in order to obtain IRL connection ...
Welcome To The Club Dec 13, 2018 ... to provide this sense of belonging. While there's no shortage of ways in which they can feel part of a community online, young people are realizing that doesn’t fully substitute for having it in-person and are therefore still seeking it offline. Belonging to an IRL community is still very important to youth, so much so that they’re willing to go out of their way to attain it and go so far as to pay for it in the form of membership to clubs and co-working spaces, even if these communities are not ...
Where There's A Will, There's Away Dec 10, 2018 ... Traveling is a point of pride to me | I cut back on spending in other areas to be able to afford travel SACRIFICES TO TRAVELModern young adults are willing to give up a range of products and services in order to save up to travel. The top two areas that UK Trendsetters are willing to sacrifice are eating out at restaurants (40%) and going out to bars/clubs (39%)—among those who are of 18+. Additionally, nearly four in 10 Trendsetters in the U.S. and UK would be willing to give up buying new ...
Global Home & Away Trends Dec 03, 2018 ... . Beijing’s co-living developments strengthen the city’s sluggish real estate rental market, while similar projects in Singapore play up the “Millennial-designed, Millennial-managed” aspect to compete with the affordable public housing market, which houses a large portion of the city’s population. - South Africa: Rise of Coding Clubs - Just as young people in the U.S. and UK are increasingly going out of their way to obtain community, joining clubs and organizations in order to feel a sense of belonging ...
Home & Away Marketing Tips Dec 02, 2018 ... predecessors and, as such, they aren’t establishing a sense of belonging in the physical places where they live. Instead, they’re reimagining social clubs, such as book clubs, supper clubs, and salons, in order to create their personal sense of community. Brands across all categories can tap into the appeal of these IRL social gatherings and shape them to showcase their brand values and lifestyle. In doing so, a brand provides a fun experience while also fostering meaningful in-person connections among ...
Culture Spotlight On South Korea Jun 16, 2018 ... friends usually involves drinking IMPORTANCE OF NIGHTLIFE AND DRINKING IN SOUTH KOREAWithin South Korea, 64% of youth of drinking age (20+) say that drinking (e.g., cocktails, beer, wine) is important to their life. In line with this focus, 36% of youth say nightlife (e.g., clubs, bars, discos) is important to their life as well, led in large part by men (42%) versus women (31%).How important to your life, if at all, are each of the following?Important To My Life Summary Drinking (e.g., cocktails ...
Culture Spotlight On The U.S. Jun 15, 2018 ... R&B/Hip-Hop Airplay chart; Kevin Ross's "Long Song Away" reached No. 12, Sevyn Streeter's "Before I Do" hit No. 15, and Solange's "Cranes in the Sky" made it to No. 23. All of these works don't follow the traditional model of R&B hits, but are resonating nonetheless, in large part because of the ways in which modern young consumers listen to music. They’re increasingly listening to music at home (rather than in clubs) and via streaming services; therefore, the tempo can be slower and more ...
