Global Influencer Trends Dec 09, 2019 ... , who had between 1,000 and 5,000 followers. - Southeast Asia: Lack of Disclosure on Ads - BrandHero examined influencer accounts from Singapore, Malaysia, Thailand, and Indonesia, and found that 86% of the posts violated Instagram's rules requiring brand collaborations to be clearly noted. This was significantly higher than the posts that it examined in the U.S. The social media company stressed the importance of transparency in creating sustainable relationships and boosting engagement. "This ...
It's A Mall World After All Jun 23, 2019 ... want stores that think outside the box and inspire them to do the same. Experimenting with rotating retail concepts, collaborations between brands, live events, and unique curations will draw young consumers’ attention—and their wallets—back in. LET’S (NOT) GO TO THE MALLMalls are considered so passé nowadays that new retail spaces don’t even want to use the term. Hudson Yards, a 28-acre project in NYC featuring retail, dining, interactive design, and music—in addition to office ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... happening 24/7, so brands need a new way to get customers excited about their offerings. Live events serve as a new way to shop in that they create an experiential sale: they offer unique experiences, exclusive products, and collaborations that draw customers in and create a stronger relationship with the brand. More than previous generations, young consumers don't just see shopping as a means to an end. To wit, four in 10 global youth like to browse even when they don't intend on buying; those numbers ...
Culture Spotlight On China Jun 19, 2018 ... . Meanwhile, China-based company Yoho! is helping drive the streetwear boom; as part e-commerce, part publishing, and part events business, it's helping spread hip-hop lifestyle from a multi-tiered perspective and creating a sense of community in the process. New entrants to this category are rapidly emerging, including Sankuanz and OKOKOK, while collaborations between luxury brands and streetwear companies are succeeding for combining youth's enthusiasm for heritage with new, hip ...
Global Food & Beverage Trends May 28, 2018 ... youth see popular culture as a cross-category entity. Food and fashion collaborations are in style, and brands can consider how to partner with and incorporate both into advertising, products, and activations.92% of youth globally consider food/beverage culture an important part of their lives.POWER OF FOODNearly eight in 10 global youth agree food/drinks are an important part of popular culture today, while another seven in 10 agree food/drinks help them relate to people from different cultures ...
Gen Z Global Trends Jun 13, 2017 gen z global ... heritage and proximity to textile production has made it a mecca for up-and-coming fashion designers like Buda Malete, who won last year’s Africa Fashion International Young Designer of The Year in 2016. Through his androgynous label, Digital Fabricz, Malete hopes “to effect social change by giving birth to new methods in apparel." Moving forward, brands may be increasingly looking to South Africa for style cues and embarking on more collaborations with its young designers. - SOUTH KOREA: DIGITAL ...
Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... Frustrated by all the pink apparel options, lifelong sports fan Alyssa Milano created Touch, a branded sports apparel line for women that emphasizes sporty style in cuts that are flattering to females. The range includes collaborations with the MLB, NFL, NBA, NHL, and NASCAR as well as maternity and plus size options.ULT Kills Ultimate Media Ventures recently launched ULT Kills, a fashion line of T-shirts, hoodies, hats and eventually footwear that, in the words of co-founder Nate Eckman, isn’t the ...
Mix Masters Dec 07, 2016 media & entertainment interactive music social media ... interesting to play with the content. JONTI, 16, UKWhen the idea of co-creation of products and marketing first gained attention, brands were hesitant to allow such involvement by non-professionals. Yet, brands that have invited external input are reaping the rewards: Doritos has made its consumer collaborations a focal point of its annual campaigns, and the brand ranks third among all brands as having the most entertaining ads. Once again, brands and entertainment providers are hesitant to allow ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... well as baristas who are knowledgeable about banking matters. Capital One has also opened locations with cafés in NYC, Boston, LA, Chicago, and Philadelphia.Car Dealer CafésAutomakers are increasingly transforming car dealerships into lifestyle destinations where people can relax as they grab food and drinks. Cadillac opened Cadillac House, a 12,000-square-foot hub in NYC’s Soho neighborhood which serves as a public meeting space and venue for events and cultural collaborations, as well as a ...