Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... and focus.Brands with brick-and-mortar stores should consider updating their design to allow for more communal environments that encourage people to gather socially.Companies can embrace collaborative consumption by offering ownership alternatives that facilitate recycling, reusing, and reselling in addition to buying new. They should also consider creating brand-sponsored communities through which individuals can connect with one another to trade and upgrade products, or go in on products ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... Today, young consumers are often prizing access over ownership. In recent years we’ve seen upsurge of platforms that encourage consumers to connect with one another to resell, rent, borrow, and trade goods they once would have purchased by default. The mainstream success of sites like Airbnb and Rent the Runway has standardized the choice to pay a minimal amount to use something, as opposed to investing more to own it forever, clearing the path for other types of collaborative consumption to ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... subscription, “brandless” brands that offer quality items for less, and the like.SOCIAL BURNOUTYs were raised to be group-oriented, collaborative, and all about togetherness. These qualities have had a foundational effect on this cohort, leaving them being disposed to prioritizing social relationships in their lives. What’s more, shifting social norms—wherein Ys create their “chosen families” who fully support them in their individual modern lifestyles—have led them to treat friends as family ...
Home & Away Retail Trends Dec 05, 2018 ... WeWork of retail, is launching infrastructure that will allow brands to opt into a seamless combination of co-working and retail concepts when vending their products. Re:store’s platform will allow small brands to sell their products in a physical retail environment that doubles as collaborative co-working space for the retailers. Raven + Lily Austin-based startup retailer Raven + Lily is working to bring female creators together by launching The Collective, a co-working concept that is geared ...
Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... stores and brands to help them feel more connected to others. As a result, new store formats and shopping destinations are drawing young consumers while traditional formats stagnate. Malls are competing with collaborative retail complexes. Long-established high streets like Fifth Avenue in NYC and Oxford Street in London are fading in relevance and cool caché while side streets like Hester Street and Golbourne Road emerge as hip shopping zones. Standard department stores are losing share to ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... designers may also help them be more loyal to the mass brand, since it lets their eye wander within the context of the retailer. What’s more, the promotional benefits of indie collaborations can breathe new life into a company and boost brand perception. Legacy brands are a lot like people: when they’re young, they’re more willing to take risks, and when they’re older, they’re more set in their ways. Embracing the competition may seem like a daunting risk, but in today’s inclusive, collaborative world ...
What's In Store Sep 07, 2016 community retail brick-and-mortar shopping ... time on digital devices may not be beneficial to them. Of late, they’re making an effort to spend less time online and more time immersed in the real world. They’re beginning to recognize that while digital experiences can connect them to the wider world, they’re not replacing the person-to-person connections they crave. As a generation predicated on being team-oriented and collaborative, they’re increasingly seeking new sources of community in response to the lack of human connection they ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... . I love having my friends involved and really in the trenches with me when dealing with my kids. LINDSAY, 32, NYA collaborative generation in general, young Ys have a significant respect for what they can do collectively to solve a problem or address a need (see Social by Design). They have learned to trust their community, and this holds true concerning parenting. It has become a common tale in restaurants that childless couples will battle it out with parents because the latter let their ...
Parental Advisory Jun 15, 2016 family parenting spending children ... children in the family. Collaborative and team-oriented at heart, modern parents are bringing these elements to bear in family life. Instead of catering to their children, they are blending the child and adult worlds, choosing family activities that they and their children will enjoy. Both U.S. and UK parents are more likely to describe their parenting style as highly involved rather than hands-off, not turning over too much control to their young charges but allowing them freedom to grow in confidence ...
Off-Roading Oct 05, 2015 ... reshape traditional notions of work, they’ll be seeking shared and collaborative spaces that inspire them. Coffee shops, hotel lobbies, and cre- ative public spaces will be more important than ever. Provide them with places to fit their new needs.Getting a job, especially right out of college, and financial independence are the new status symbols for my generation. These were more likely a given for recent past generations.ALEX, 22Right now, at the beginning of my twenties, I am focusing on ...
