Live, Not Buy: Gen Z Activism Mar 22, 2020 ... across major youth movements, including climate change, community/school gun violence, immigration reform, gender equality, and racial injustice. Chanice Lee Chanice Lee is a 17-year-old activist from the U.S and author of the book Young Revolutionary: A Teen’s Guide to Activism. Through her work as a writer and speaker, she advocates for intersectional feminism and the rights of women of color. Tokata Iron Eyes Tokata Iron Eyes was just 12 years old when she became one of the faces of the DAPL ...
The Future Of Experiential Retail Jun 24, 2019 ... six-level flagship in midtown Manhattan, is intended to seamlessly combine the physical and digital shopping experience into one experiential shopping destination. Customers can scan QR codes located below all the mannequins to instantly receive detailed product information and request their preferred size and color to be sent to a changing room, waiting for them at their convenience. In-app payment for instant purchases is also available to NikePlus members. These highly-convenient and previously ...
The Direct Connection Jun 21, 2019 ... long term hair goals. The products come in the aesthetically pleasing, displayable packaging that modern youth desire. The rise of such products and services has caused established brands to incorporate customization into their offerings. Garnier recently rolled out a personalization tool that will help customers pick the perfect complementary hair color, while Neutrogena is preparing to launch a digital tool called Skin360 that will allow customers to order personalized face masks based on the ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... (China’s largest shopping website) mobile IDs, which tracked items that were tried on, saved for later, or purchased. Each item of clothing had an RFID tag, and the store featured smart racks, smart mirrors, and high-tech fitting rooms that displayed price information, suggested complimentary items, and let shoppers request different sizes and colors. Customers later received personalized online recommendations based on what they'd looked at.Walgreens The drugstore chain is introducing "smart coolers ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... and the popularity of retail markets like the Brooklyn Flea and Renegade Craft Fair speak to the strength of this shift in the way modern youth shop. This desire for experiential shopping is only heightened with social media. The last few years have seen a slew of adult-oriented "museums" that offer visitors the opportunity to produce content specifically for social platforms. The Museum of Ice Cream, Color Factory, Candytopia, and A. Human are just a few examples of these curated experiences ...
Next Gen Brand Loyalty Mar 22, 2019 ... , who not only want to see people of all shapes, sizes, colors, and physical abilities included in marketing and advertising, but expect it; embracing diversity is not a nice-to-have but a necessity for brands today. Ys, who prioritize spending on experiences over products, also look for brands that engage consumers with IRL events and activations. GEN X Gen Xers are more likely to be brand loyal than younger generations, and are less willing to make changes in their ...
Fear Factors Mar 19, 2019 ... verticals can help them by using their platforms to promote mental health awareness as well as anti-bullying, and creating products, services, and content that help them feeler calmer in their everyday lives. - Resources For Alleviating Stress - In recent years, there's been a surge in accessible products, services, and content to help people cope with stress, from adult coloring books to fidget spinners to weighted blankets. Even though many of these resources originally gained traction with younger ...
The Urge To Splurge Mar 16, 2019 ... possible. Ys’ and Zs’ preference for quality actually prompts them to make luxury purchases, even though they’re more selective as a result of this mentality. By evaluating and understanding the nuances—and similarities—that color each generation’s approach to luxury and their resulting tendencies to splurge, brands can better position their premium products and services in ways that connect with each cohort.To Gen Zs, Splurges = Social StatusTop 5 Splurges: The top five categories that U.S ...
The Joyride Dec 07, 2018 ... irrelevant and are instead transforming the journey into the main event. New themed experiences are changing old modes of transportation into event spaces, whether during a flight or aboard a train. For example, in celebration of Colorado’s Great American Beer Festival, JetBlue hosted an Oktoberfest-themed in-flight beer tasting wherein passengers over the age of 21 aboard its aircraft were able to sample a variety of Sam Adams beers for free. Founder of Sam Adams, Jim Koch, hosted the tasting through ...
Home & Away Marketing Tips Dec 02, 2018 ... specific place, as well as highlight the unique attributes of different cities and states in a way that helps consumers deepen their sense of connection to the past, present, and future places they live. Foot Locker x Nike In partnership with Foot Locker, Nike recently debuted an exclusive “Home and Away” collection, with each shoe sporting a specific “Home” or “Away” colorway, that celebrates sneaker culture in Atlanta, Houston, and Miami—cities that are known for their active streetwear scenes ...
