124 results for 'communication'
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Macrotrends

The (DIS)Connect

... Digital tools and communications are adding a new layer of complexity to the way young people connect with, attract, and form romantic relationships. Technology has become the third wheel in romance. It is ever present, always hovering around singles who meet, couples starting out, and those in long-term partnerships alike. Digital communication has significantly changed the way that romantic partners interact at all stages of their relationships. At the outset, technology has the ability to ...

(A)social Skills

... Zs are using technology to filter relationships and control communication based on their level of closeness with recipients.As the first generation of true digital natives, Zs are learning to socialize in a world where real-time communication and instant feedback are not only possible—they’re required. But being perpetually “on” can be stressful, especially given the overabundance of family, friends, teachers, and marketers vying for their attention. To manage this modern dilemma, Zs are ...

Soundscape

... Audio is becoming an important communication tool that complements young people's reliance on visuals. Digital communication has shifted drastically over the past few decades. The phone call has largely been replaced by the written word (texts, IMs, and social media posts). More recently, young consumers have given rise to images as a legitimate and universally understood form of correspondence; as we discovered in our recent Global report, nearly 40% of 18- to 34-year-olds prefer to ...

Universal Invite

... study say they prefer to communicate with pictures rather than words. Media has portrayed the rise of visual sharing platforms as reflective of an alleged decline in intellect and stereotypical youthful laziness. But as social communication is less tied to native language and cultural cues, it has become more conducive to forging international connections. In fact, Ys have spurred this communications trend to meet their unprecedented global outlook. Beyond their reliance on visual tools that allow ...

Digital Etiquette

... As digital communication proliferates, young consumers are developing new norms and manners that marketers also need to follow to successfully reach them online.The rapid rise of digital communication and related proliferation of shorthand messaging have made our daily interactions much more complicated than they used to be. Digital modes of communication are inarguably more efficient than their analog counterparts, but they are also less emotionally resonant—and thus are more prone to the ...

Stick It

... Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.Stickers are the next trend in the evolution of digital communication. First used in messaging apps in Japan, stickers have exploded in recent months, with countless apps incorporating the emotive images and expanding their own sticker offerings. Facebook began offering stickers in private messages earlier this year, including branded sticker packages for properties such as ...

Show Your Emojins

... As digital communication proliferates, young people are turning to images—specifically emojis—to help them convey their sentiments.Emojis were originally intended to supplement text and convey tone. However, the Japanese characters are increasingly being used to replace words, altogether. Considering young consumers’ inclination to communicate through images (as evidenced by the rapid rise of Instagram and Snapchat), it should come as no surprise that these individuals are using digital icons ...