Video Game Time Mar 22, 2017 gaming competitions eSports ... driving the growth of eSports. Mirroring their digital first lifestyles, providing an all-inclusive opportunity for players, and reflecting their global outlook, eSports is the competition built by and for modern youth, reflecting their generational values.eSports has been on the rise in recent years and is going mainstream, projected to top $1 billion in worldwide revenue by 2018 thanks to hundreds of millions of viewers. While that figure falls short of traditional sports leagues, such as the $13 ...
Alternative Education Mar 19, 2020 ... wrote that there is a darker underbelly to brand activism. It is clear to young consumers when celebrities, influencers, and brands are being ingenuine in their alignment to a cause. We saw this most recently with Jameela Jamil when it was announced that she will be starring on a new competition show that will focus on modern-day ball culture to which there was backlash since she was believed to be straight. Jameela soon followed up with a tweet proclaiming that she is actually queer, which came off ...
The New Social Order Dec 15, 2019 ... Jenner providing examples of successful influencer-developed product lines. On the flip side, Jaclyn Hill, Arii, and Blake Lively weren't so successful. Here, too, authenticity is key. "Slapping a celebrity endorsement on a product is no longer enough," Shopify COO Harley Finkelstein wrote in Quartz. "Successful influencer brands have positioned value and quality front and center. For all their hype, influencers only succeed by providing substance. There’s too much competition, and consumers are far ...
Over The Influence Dec 12, 2019 ... the legitimacy of their value. In Lorenz's story about fake sponsorships, she said some influencers worried it was creating a "race to the bottom" and making it hard for established influencers to make the money they used to. Meanwhile, the influencers who were impersonated by scammers said the fraud had hurt their relationships with brands and damaged their careers. For some influencers, the sheer saturation has ramped up competition to such a degree that they now have to work twice as hard for ...
Tips From The Influencer Industry Dec 11, 2019 ... new trends in what brands are asking for in the influencer marketing space?ENGINE: Brands are getting smarter about using data to better understand ROI and then using that knowledge to make better decisions about the influencers they work with or manage expectations from a campaign measurement standpoint. With so many influencers in the space, there is competition for work with brands that didn’t previously exist. Influencers now need to provide more empirical evidence they are they right choice ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... generations, Boomers’ and Xers’ burnout points occurred well into their careers and in a different cultural and economic landscape than that which modern youth are living in today.The shift toward the modern culture of burnout cemented itself as Ys entered the workforce around the time of the Great Recession of 2008. For Ys, who are dreamers by nature and were brought up to believe they could achieve anything they worked at, the lack of jobs created heavy competition among this highly educated, fiscally ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... close-knit professional relationships, it can be a cause for strain, particularly because not having these social bonds opens their work dynamic to competition and strain. These dynamics—both being friends and, indeed, not being friends with one’s coworkers—present delicate situations that Ys have to navigate on top of everything else they’re stressed about, contributing to this cohort’s sense of social burnout. HOW YS MITIGATE SOCIAL BURNOUT: Ys mitigate their social burnout by leaning ...
Always Be Hustling Sep 21, 2019 ... youth you market to and your young employees: support their desire to work smarter and not harder in your messaging, internal practices, and resources. To go a step further, incentivize your young consumers’ patronage and brand loyalty to reassure them that, by engaging with your brand, they’re being smart with their time and money. - Entertainment Championing “Hustle” - MTV’s HustleMTV India recently debuted MTV Hustle, India’s first ever rap-reality TV show. The new competition series is hosted ...
Over Stimulation Sep 20, 2019 ... media notifications, news updates, gaming alerts, and emails. Even something like Snapstreaks—a self-imposed competition to connect—creates a level of urgency to accomplish trivial tasks that further fuels the fire of overstimulation. All of this adds to a persistent sense of anxiety among Ys and Zs as they feel like they can never fully catch up no matter how productively they spend their time or how many steps they take to optimize their lives.Further contributing to youth’s ...
To Your Heart's Content Sep 18, 2019 ... control over their lives, and viewers are promised the same results if they follow her advice—though it should be noted that while Kondo might be therapeutic for some, others argue that she can also reinforce burnout, pushing Ys and Zs to strive for a standard they'll never be able to achieve. A new style of cooking show is also becoming increasingly popular—one that embraces lush visuals and soaring music as opposed to the high-octane competition of programs like Iron Chef, Chopped, and ...
