The New Social Order Dec 15, 2019 ... proposition: they can create the ideal brand ambassador without having to pay for a celebrity or an influencer. But relying too heavily on computer-generated imagery can backfire. In a recent report, Fullscreen found that when comparing human influencers to CGI influencers, Ys and Zs rank actual people as far more credible, authentic, and high-quality—all attributes that lead consumers to trust the influencers' recommendations. "Although Gen Z & Millennials are intrigued by CGI influencers, they are ...
Global Influencer Trends Dec 09, 2019 ... : nearly 30%, compared to 13% in Australia and around 3% in Ireland. It's too early to determine why Brazil was such an outlier, but it's worth keeping an eye on as Instagram releases more data about the rollout. - France: Bee Influencer Generates Buzz - Fondation de France, a French philanthropic network, created "B.," a computer-generated influencer that raises awareness of—you probably guessed it—bees. With more than 250,000 followers, B. has posed in countless locales around France ...
Free For All Sep 19, 2019 ... . and UK believe gaming to be a productive pastime, and Zs in the U.S. rank gaming their #2 passion point. As their time becomes more compressed due to their responsibilities, both within work or school and their personal lives, young consumers are being more discerning about what they’re willing to focus their attention on. As an antidote to burnout, young consumers are turning to games that help them wind down and zone out. For example, the SIMS is a computer game with no obvious goal or narrative ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... . One of its New York grocery stores was recently outfitted with thousands of high-res cameras that look for things like if a banana has passed its prime, whether cash register lines are too long, or if there's a spill on aisle 4. DataGrid This Japanese company is using a specific type of A.I. to create computer-generated fashion models. Introduced in May, DataGrid said its development of high-res, whole body images "has no precedent." The algorithm is the same that's used to create "deepfakes," so ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... cited Millennials' desire for personalized shopping and streamlined payment as key drivers of these updates.Sam's ClubThis spring, Sam's Club rolled out a new version of its Scan & Go app, which lets customers scan an item as they put it in their cart. Unlike previous iterations, this update doesn't require customers to find the barcode, but instead uses computer vision technology to identify the item on sight. The app logs all the items and charges customers when they leave the store, no checkout ...
Tech Truths Mar 21, 2019 ... critical because they've been able to function just fine without personal devices, smart assistants, or WiFi for most of their lives. Computers were only introduced when they were in the workforce and even then, most of them didn't have a personal one to use at their jobs, let alone in their homes, so they're accustomed to getting things done without the help of digital devices. To Boomers, tech makes life more convenient and fun, but it isn't a necessity. Think how Boomers regard voice assistants as a ...
For Your Entertainment Mar 18, 2019 ... have Netflix. I don't use the Wii apart from that. But I use my computer if I'm lying or sitting down, and if I'm on the train or doing whatever, I'll download and watch it on my phone.MARIFER, 18, NYThe majority of Zs in both countries prefer watching video entertainment on a digital device rather than on a TV set, the most likely of all four generations, and their digital preferences are shaping the evolution of social media platforms. Take for example IGTV and Snapchat series, which now deliver ...
Shop Talk Mar 17, 2019 ... when compared to their older counterparts—in the U.S., 52% of Ys and 46% of Zs prefer to shop online, whereas only 42% of Xers and 36% of Boomers feel this way. When they are online shopping, each generation’s behaviors around technology play a part. Ys and Zs in the U.S. are split half and half in their preference for shopping via a mobile device (e.g., cellphone, tablet) or a laptop/desktop computer, but Boomers and Xers greatly prefer a laptop/desktop computer, with 75% and 57 ...
Humanology Sep 17, 2018 ... . Conversations are private, allowing users to share their deepest thoughts, feelings, and dreams. The app’s creators have made Replika’s underlying code open source so that other companies can integrate it into their tech and increase the amount of emotive products in the market. Emotional Chatting Machine Computer scientists at Tsinghua University in Beijing have created an Emotional Chatting Machine, or ECM, a chatbot that’s able to give coherent responses imbued with human emotions such as happiness ...
The Invisibles Sep 16, 2018 ... become seemingly invisible. Taking this even further, "invisible home theaters are the new status symbols," as The Hollywood Reporter declares, where a screen isn't apparent when entering the room. Just as computers have moved from bulky desktops to laptops and tablets that can be tucked away, so, too, will TVs, whether physically or in the form of design that blends in.Demand for discreet technology extends well beyond TVs. Young consumers are seeking ways in which any piece of technology can look ...