Habits/Rituals: Impact On CPG Jun 23, 2020 ... workwear, with many young people sharing that they’re sticking to PJs, lounge clothing and athletic wear in recent months. In the area of food and beverage, forced shifts to cooking more for themselves has many young people discovering a passion for culinary crafts that they plan to maintain going forward. In addition, young people remain wary of dining out but have embraced contactless delivery for food and grocery items, which may spell a significant shift for the restaurant and grocery industries in ...
The Relationships & Community Perspective May 12, 2020 ... couples are forced to tolerate each other without much outside interaction; and for singles, they’ve had to get creative crafting interesting digital dates as the option to meet up IRL is deemed unsafe (and sometimes not possible). Young families are less reliant on technology and are embracing new ways to bond and share time together, which opens up new opportunities for brands to reach the whole family at once. Meanwhile, young consumers’ overall sense of community is evolving. With a global purview ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... activism, as well as their expectations when it comes to taking up a cause. Ys and especially Zs, who have never known a time without the internet, have learned to curate their digital personas. They’ve also grown up in a social climate where crafting your identity—such as sharing your gender pronouns, race, ethnicity, or sexuality—is the norm, and a part of socialization. To them, everyone comes with a “profile.” Consider the Facebook trend that allowed users to add a frame to their ...
Would You(th) Care For A Cause? Mar 20, 2020 ... of their lives thus far. It follows that Ys are predisposed to seeing this type of cause-propelled brands as innovative, whereas Zs are more skeptical of these efforts since, again, they have internalized the idea that championing a cause or issue is a table stake. Zs want to know what brands are actually doing about the causes they trumpet, while Ys are just happy that brands are making promises to craft change through commerce. Again, this speaks to Zs’ pragmatism (versus Ys’ idealism): unless ...
Life For Like Dec 14, 2019 ... posting cadence without explanation can undermine their authenticity—which is a quality of utmost important to today’s youth. In fact, nine in 10 youth overall say that when deciding to follow an influencer, it’s important they seem real/genuine. With the knowledge that youth want to populate their feeds with authentic content, brands should look to influencers as a source of inspiration and should consider how they too can craft online personas that are real and human.ONCE PRIVATE, NOW ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... . To address this, brands would do well to provide easily-accessible opportunities for this cohort to enjoy mental stimulation in the format that they prefer, whether that’s by crafting entertainment that both informs and entertains or building infrastructure for them to gain new skill sets via classes, workshops, and tutorials.PHYSICAL BURNOUTWhen we look at physical burnout, we’re looking at how youth approach their physical health, especially through the vehicle of food and beverage and general ...
Free For All Sep 19, 2019 ... spend their free time with friends, youth are shifting their social lives to be less “social” by finding ways to hang out that don’t require as much personal effort. Modern youth are overextended when it comes to their emotional effort, and this is especially true for Ys, who are experiencing overarching emotional burnout. As a result, young people are gravitating toward group activities that are drama-free and low key, such as book clubs, arts and crafts nights, or wine and painting outings. These ...
High Society Sep 17, 2019 ... , L-theanine, and schisandra berry. The ingredients are intended to help consumers reduce stress, boost the immune system, and increase energy.Dram ApothecaryColorado-based maker of cocktail bitters and syrups DRAM Apothecary has jumped onto the CBD bandwagon with a new line of craft CBD-infused sparkling waters. Each can contains 20mg of CBD, along with a bunch of adaptogenic ingredients, such as schisandra berry, skullcap, and ashwagandha. DRAM uses a mix of in-house extracts to craft its line ...
The Future Of Experiential Retail Jun 24, 2019 ... such as Dirty Lemon and Nike are already bridging both ends of the spectrum to stores: Dirty Lemon’s new outpost in Manhattan’s Hudson Yards contains The Drug Store, the brand’s frictionless grab-and-go, text-to-pay drink vending concept, alongside a sit-down mocktail bar-cum-lounge that serves craft wellness beverages. At Nike by Melrose in Los Angeles, NikePlus members can score “unlocks” at the NikePlus Unlock Box, a digital vending machine that lives inside the physical store, to grab product ...
How Can I Help You? Jun 22, 2019 ... personal with consumers, taking a moment to first understand the “why” of a person’s shopping trip is key to crafting a positive personalized experience. Because modern youth regard in-store shopping as either experiential or frictionless, brands must be aware of why young people shop at their store in order to know how they can appropriately deliver human-centric customer service. Reading a customer’s needs and demeanor and putting those factors before a sale or commission is vital when delivering a ...
