Need For Speed Sep 20, 2018 ... errands. SpotAngels, described as the Waze of parking, uses a crowdsourced network of data to let users know where to find available and legal parking spots and eliminates the need to waste time driving around to scan for open spots. From an infrastructure standpoint, Highways London in the UK is suggesting an increase in the speed limit from 50mph to 60mph to alleviate the frustration drivers feel when traversing congested motorways. In that same vein, bills that would raise the speed limit for ...
Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... secure a nanny who will take care of children from each participating household. An Airbnb for high-end dresses and accessories, Style Lend is aiming to be the go-to platform for sharing coveted items sitting in women’s closets. The peer-to-peer marketplace allows women to borrow items at a tenth of the retail price while, at the same time, allowing them to monetize their dresses and accessories by lending them out without having to sell them.Sunshine crowdsources users ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... meaningful relationships in order to earn these influential consumers’ attention, respect, and loyalty. ACTION ITEMS Consider how marketing, messaging, and entertainment depicting families could be retold through a friend dynamic. Offer tools and services that enable group coordination with friends for various activities, such as booking a flight or grocery shopping for a dinner party. Enable young consumers to crowdsource or poll their friends when making decisions about purchases. Recognize ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... obtaining kinship; yet, what they may be gaining in a community may be detracting from their sense of self. In fact, the rise in crowdsourced thinking and online sharing, while advantageous in some instances, could also be spoiling Ys’ ability to process thoughts and feelings independently. Unplugging is one tactic that is already growing in popularity, but as the concept of mindfulness increasingly earns social cachet—in the past year, mindfulness has been the subject of or mentioned in over 80 ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... hangovers, the crowdsourced platform is run by more than 1,000 student contributors on 45 campuses nationwide.SLIM PALATEOverweight and bullied in school, then teenaged Joshua Weissman decided to take his health seriously by foregoing prepackaged meals and learning to cook. After losing 100 pounds, he earned the respect of his classmates and is now inspiring others to adopt eating habits through his Paleo-focused blog, Slim Palate. SUN PACIFIC CUTIESThis past December, McDonald’s and Sun Pacific Cuties ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... Positioning Success—to guide you. - 1. CROWDSOURCE THE WORLD - GYs are incredibly open-minded and inclusive. They strive to bring everyone into the conversation and they expect brands to do so as well. Marketers who invite consumers around the world to dream, build, and share their ideas with one another will appeal to this generation’s unbordered mindset. These initiatives also teach consumers more about their global peers, bringing new perspectives to individuals and brands alike. National Geographic ...
The Omniculturals Sep 05, 2014 communication global marketing media & entertainment celebrities ... demonstrating how loved its product is around the world. The global campaign showcases crowdsourced stories—in the form of text, photo, and video—from Nutella fans worldwide.When Doritos decided to move from country-specific marketing to a global initiative, it overhauled its image to be more consistent in its packaging and logo across the 37 countries where the chips are sold. The brand sees its new “For The Bold” messaging as “our way of connecting these [Doritos] fans worldwide.”For the international ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... finished versions of games to gauge interest and crowdsource player feedback. More than 180 games are currently offered under Early Access, selling for prices ranging from as little as $4.50 to as much as $60 for particularly buzzy titles-in-the-works. This feature forges a path of communication between developers and the gamers who support them, transforming what would otherwise be a straightforward e-commerce platform into a collaborative gaming community. MINECRAFT 101 The Minecraft phenomenon has ...
Gut Check Mar 06, 2014 retail consumer reviews e-commerce mobile shopping Crowdsourcing Gut Check ... platforms allow users to crowdsource and compute guidance in their personal decision-making. Whisp is a private messaging platform for online shoppers, which allows them to drag and drop images of what they’re browsing for instant feedback.The Lulu app lets women rate a former date, to give his future prospects a better sense of what they’re in for (or should avoid).On apps like Tiinkk and Jelly, users can upload a photo and ask a related question, many of which tend to request crowdsourced advice and ...
Social Studies Dec 18, 2013 media & entertainment content marketing social media ... CONSTRAINTBurt’s Bees recently launched a series of stop-motion videos, hashtagged #6secondclassics, in which extremely truncated versions of classic novels were acted out by classic products from the Burt’s Bees line. These six-second versions of Little Women, Moby Dick, and The Scarlet Letter boiled down to little more than appropriately costumed chapsticks and lotions, but nonetheless garnered buzz for their clever mash-up of a modern medium and analog texts. CROWDSOURCE THEIR CLIPSAirbnb asked fans to ...
