The Urge To Splurge Mar 16, 2019 ... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...
The Joyride Dec 07, 2018 ... makes their trip different from other travelers. Among today’s individualistic youth, having a customized, unique experience is paramount, as it sets them apart and garners them social currency. THE INNER ROADI’ve taken a lot of road trips in my life and think they are best suited for a group of friends because playing road trip games and stopping for snacks at local places is a good way to pass the time.BRITTANY, 19, TXAlong with the physical journey of traversing the open road, road trips are also ...
Innovation Halo Sep 21, 2018 ... their challenges that they are trying to solve and invite consumers to help find solutions, offering rewards and social currency. If consumers are the ones experiencing the pain points, brands should tap into them for problem-solving, which is the output of innovation. And as brands earn an Innovation Halo based on the perception of consumers, they're more likely to be perceived positively by forming an emotional connection with consumers in trying to evolve together. Brand ImplicationsYoung ...
Data Mine Sep 19, 2018 ... customer’s hands.DocademicTouting the safety of blockchain technology, the Docademic app offers incentives to users willing to share their health-related data. Users earn Medical Token Currency, which can be exchanged for products and services.CoverUSCoverUS also uses blockchain to keep users’ data safe. By sharing their health data through wearables and questionnaires, users can earn coins; the startup plans for the payment to be spent on health-related services and even health insurance.LympoFor ...
Global Culture Marketing Tips Jun 25, 2018 ... taste. Brands across all categories stand to benefit from having a design-forward presence, both in the digital and physical realms, as this can provide coveted social currency to young consumers who want to share it as part of their personal brand. In taking a design-forward approach, brands need to ensure that the aesthetic is consistent with their style and ethos. Benefit's Hello Happy House On June 29 and 30, the cosmetics brand Benefit hosted an Instagrammable activation in ...
Pop In Jun 21, 2018 ... of something with the world at large, much as Facebook has enabled for years in letting people apply a filter to their profile photo for a cause or current event they care about. With the Pop In trend, as young people incorporate themselves into a property and share it with others, they can simultaneously extend the life of content and feel part of something bigger. As such, it's becoming a coveted form of social currency to Pop In creations from their favorite brands. Guest StarGetting to put ...
Culture Spotlight On China Jun 19, 2018 ... . Memberships to high-end gyms are now as coveted as designer handbags and posting photos of toned bodies and gym regimens has become a key form of social currency. Not only does a focus on fitness convey that one has the money to afford this lifestyle, but it also indicates they have free time to work on their bodies and are up-to-date on international trends. As having muscles and a curvy figure are now idealized in China, young people are shifting their attention from traditional luxury purchases to ones ...
Culture Spotlight On Nigeria Jun 10, 2018 ... are the norm. Piracy is rampant in the country as legitimate music stores are rare and streaming services haven't truly caught on yet (Apple Music offers streaming in Nigeria, but the service is filled with problems due to the nation's currency crises). As a result, consumers tend to buy pirated CDs on the street and some artists even pay to appear on these copies in order to get exposure, as reported by The New York Times. Through this system, music tends to spread person-to-person in ...
Global Gaming Trends May 31, 2018 ... popular culture currency: the meme. Fortnite memes have abounded as the game grows in popularity, both combined with other popular memes or venturing into new meme territory of their own.WHAT’S THAT SOUNDYoung people consider music to be the most important type of popular culture and coolest form of entertainment, and music in video games is being elevated to this level. Now, 65% of global youth say video games have become cooler in the past year—77% of young people in ...
Global Art & Design Trends May 26, 2018 ... and who they’re targeting—are appealing to young people around the world for multiple reasons. An obvious one is the pleasure they derive from ‘gramming a noteworthy experience; social media "likes" are a form of social currency that’s all but guaranteed to accumulate after a visit to one of these destinations. Two in 10 global youth have gone to an event so they could post about it on social media, with young people in India (31%), Nigeria (31%), China (31%), Indonesia (30%), and South ...
