Data Mine Sep 19, 2018 ... Young people are willing to risk sharing their personal information with brands if it can provide increased benefits and transparency.When it comes to digital privacy, young people are more indifferent than might be expected in today’s day and age of data leaks, cyber attacks, and digital security breaches. Rather than being concerned about these issues, young people no longer have an expectation of privacy and instead, seek transparency surrounding the use of such information. Though they’re ...
An Eye Towards The Future Jul 27, 2020 ... tangible, yet still important, repercussion when it comes to young people’s literal senses. The isolation brought upon so many people in light of this situation is, in a way, warping Millennials’ and Zs’ senses, whether they’re feeling overstimulated or desensitized. And finally, burgeoning privacy concerns around era-relevant data mining (such as track and trace programs, or the current TikTok controversy) will shape how digitally-native Millennials’ and Zs’ basically exist throughout the rest of this ...
Would You(th) Care For A Cause? Mar 20, 2020 ... activists. Our data shows that Zs aren’t all-or-nothing champions of social or political issues, but rather, that Zs’ activist tendencies are nuanced—and that their consumerist tendencies are prioritized above their desires for advocacy, or their political affiliation. As we’ve emphasized multiple times in this piece, this pragmatic, realistic cohort is aware that in today’s hyper polarized landscape, many brands today take a political stance or champion a social cause. But rather than try to ...
The Impact Of Influence Dec 17, 2019 ... for the future of the influencer marketing space (if technology can finally catch up to its rapid growth). But it still leaves brands with the question: what draws young people to influencers? Through our data analysis and our conversations with modern youth, we found the subject of influencer authenticity to be a recurring theme. But what does it mean to be authentic online today? This answer lies in what young people consider to be the most important qualities of the influencers they follow ...
Influence Buy Category Dec 12, 2019 ... The following piece compares the influencer categories modern youth follow against the categories in which they make purchases to provide insight on how your brand can tap into new areas of interest and drive ROI.Cassandra asked young consumers about the influencer categories they follow, as well as the categories in which they’ve made purchases. The data from these two questions was analyzed to discover the correlations between the influencer categories modern youth follow and the purchases ...
Tips From The Influencer Industry Dec 11, 2019 ... ? What about your own challenges within the industry?ENGINE: The influencer space is incredibly murky for brands right now, and the budget needed to invest in a robust and actionable influencer campaign continues to increase. For example, there still aren’t any great tools to help brands identify and vet potential influencer partners. Brands that can’t afford the tools or an agency that has the tools are left to make expensive choices on limited data about influencers and their potential audiences ...
Global Influencer Trends Dec 09, 2019 ... : nearly 30%, compared to 13% in Australia and around 3% in Ireland. It's too early to determine why Brazil was such an outlier, but it's worth keeping an eye on as Instagram releases more data about the rollout. - France: Bee Influencer Generates Buzz - Fondation de France, a French philanthropic network, created "B.," a computer-generated influencer that raises awareness of—you probably guessed it—bees. With more than 250,000 followers, B. has posed in countless locales around France ...
Always Be Hustling Sep 21, 2019 ... happiness. Both generations are harnessing the tools they have at their disposal to make this happen—namely, the Internet and social media—not only to learn the skills they need to pursue their hustles, but to set up infrastructure and broadcast awareness to achieve their entrepreneurial dreams.What’s more, these same groups express a clear preference for working smarter, not harder, over the concept of working hard, playing hard (see data below). The notion that one should “work hard, play ...
High Society Sep 17, 2019 ... sells its micro-food products in tech offices and hospitals. What’s more, Journey Foods is also building an A.I.-powered database called JourneyAI to compile and log ingredients that could be used for future products, an initiative that speeds up the R&D process.WellPathWellPath is an online customized supplement brand that focuses on mind and body wellness. WellPath recently launched PURE, a premium apple cider vinegar gummy made with 500 mg of raw apple cider vinegar (ACV), beet root, pomegranate ...
No Money, More Problems Sep 16, 2019 ... sense of security, it means they have even less downtime and are more likely to feel burned out and overwhelmed. The rising cost of living and the inability to pay down their debt takes an emotional toll on Ys, as does the sense that they're financially flying blind. The template for previous generations doesn't work for them, and they're having to reconfigure their life choices with little historical data to go on. Because it's harder to see themselves achieving the traditional milestones of ...