11 results for 'demonstrations'
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Macrotrends

Purposeful Pop

... brand leading the way in these areas is personal care company Beautycounter, an activist company dedicated to creating safer products. The brand does more than talk the talk—it walks the walk by mobilizing its salesforce to lobby the U.S. Congress to create real legislative change around the laws around the ingredients of makeup, soap, lotion, and more. Some agencies in Barcelona, including Lola-MullenLowe, let employees supporting Catalan independence take time off to attend demonstrations ...

Global Digital Trends

... gun violence. It gave rise to the organization Never Again MSD, a student-led gun control organization founded by survivors of the shooting. Never Again MSD held a rally on February 17 in Fort Lauderdale, FL three days after the shooting that was attended by hundreds of students. Additionally, Women’s March Youth EMPOWER organized the Enough! National School Walkout to protest gun violence. The walkout took place one month after the shooting—more than 3,000 demonstrations were registered ...

Buy Not

... impact of overconsumption, its message has since expanded to also highlight global income inequality. Buy Nothing groups in more than 60 countries have organized anti-consumption demonstrations, such as protest caroling and “zombie walks” in malls. Now, somewhat ironically, brands and marketers are also starting to join the movement by either sitting out the retail frenzy or finding ways to leverage the hyper-consumerism for social good. EVERLANE used to speak out against Black Friday by shutting ...

Z Marketing Tips

... not to say they aren’t interested in online shopping, but in today’s increasingly digital world, retailers shouldn’t forget about the importance of creating a hands-on environment where Zs can experience a brand through play. In-store experiences are a focus at Middle Eastern company The Toy Store, with a slew of product demonstrations, competitions, workshops, and pantomimes. These events, which the company dubs “in-store theater,” allow kids to play before they pay and for parents to ask ...

ROI (Return On Image)

... an artful series of, makeup demonstrations, clothing sketch progressions, and more. - ELEVATING THE EVERYDAY - Drawing inspiration from #ThingsOrganizedNeatly, Mercedes-Benz USA turned to Instagram and Facebook to support the launch of the GLA, the brand’s first compact SUV, by enlisting leading creators and influencers to share how they would fill the vehicle’s cargo space using the hashtag, “GLApacked.”In response to the upsurge of eye-catching shelf displays appearing across social media, home ...

Data

POP Marketing

... one-quarter are interested in celebrity demos of new ways to use products. Four in 10 would most like brands to host events where they could meet their favorite celebrity sponsors. What would you like to see from celebrity-brand partnerships? A natural connection between the celebrity and the product | Live events where I can meet the celebrity | Celebrity involvement in product creation/ideation | More behind-the-scenes footage and details from celebrities' lives | Demonstrations of the ...

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