443 results for 'design'
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Macrotrends

Eco-Exhibitionists

... and brands in mind.I would like to have a well-designed water filtration system, solar panels for power, modern designs for improved air flow and also light to reduce the amount of power required to keep modern appliances/electric devices running. FABIO, 31, AUSRegardless of where they live, young consumers want to be seen as eco-conscious and innovative, and brands have the opportunity to help them fulfill these aspirations through the design of their products. But whether they’re creating ...

Social By Design

... together” mentality is also being influenced by innovations in design. Recent years have seen an influx of physical spaces that encourage communal sharing, such as co-working offices and co-living apartments that emphasize open layouts and shared amenities. Though the startup boom and widespread financial constraints created the need for such spaces, young people’s proclivity for togetherness and transparency are driving their popularity. Unlike their Gen X predecessors, Ys aren’t seeking to ...

Healthography

... have cars or driver’s licenses, and they’ve demonstrated a particular passion for two-wheeled transport. This has had a natural impact on the geographic locations in which their generation chooses to live, with bikeability having become a key requirement. Now, it’s starting to also affect residential design: not only are buildings increasingly offering outdoor amenities (such as more bike racks and paths) but they’re also creating unique bike-friendly indoor facilities. In an effort to reach ...

Through the Looking Glass

... photo recognition app that not only searches for similar fashion items but also uses pattern recognition to funnel a user’s likes into a daily feed.Glass’ lead industrial designer Isabelle Olsson posted photos of fashionable prototype Glass designs to her Google+ account. The tortoiseshell frames more closely resemble regular glasses, making the device less conspicuous and more appealing to potential consumers wary of the “Glasshole” stigma.Though the rumor has yet to be confirmed, Google has been ...

Global Art & Design Trends

... Art/design trends popping up around the world.Whether or not they consider themselves artists, art is a significant category of popular culture to young people: 80% of global youth say that art/design is important to their life. It is important to even more young people in Indonesia (93%), Turkey (90%), and Nigeria (90%). This appreciation for art is appearing in new ways, evolving outside of traditional museums to increasingly include Instagram museums, coffee cups, city streets, and even ...

Brand Takeaways

... The key things brands need to knowNow that you understand what Gen Zs and Millennials care about, Cassandra’s key Brand Takeaways will help your business navigate today’s challenging landscape with current marketplace examples. This section includes five tenets that outline how your brand can incorporate the new value shift we’re outlining into your marketing, messaging, product design, and internal structure in order to communicate from the inside out that your brand is more deeply aligned ...

Would You(th) Care For A Cause?

... social and political ends, this kind of marketing can achieve exactly what Zs want from brands that champion social causes or political issues.BRAND IMPLICATIONS INSIGHT: Due to a loss or lack of institutional trust, young consumers are likely to seek help in enacting the change they want to see in the world from the brands they patronize.RECOMMENDATION: Familiarize yourself with the issues young consumers want brands to be involved in via the design asset in this piece, and ask yourself how your ...