453 results for 'digital'
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Macrotrends

Digital Wellbeing Movement

... Young people are seeking help controlling their dependence on technology, causing brands to make digital wellness a priority in order to offset the negative effects of digital overload.While innovative breakthroughs across all industries have improved lives, many of them have also had the unexpected consequence of hurting society in fundamental ways. Young people today, especially Gen Zs who don’t know a time without technology pervading their lives, are more aware than ever of how dependence ...

Global Digital Trends

... . Digital culture is also ushering in a new type of celebrity that is virtual, which is indicative of young people’s interest in the potential of A.I. In order to cater to young consumers, brands must keep abreast of emerging mediums to ensure that their content is on the platforms and formats that are captivating the digitally inclined youth of today.NEW KIDS ON THE BLOCKIn today’s digital culture, you don’t have to be an actual person to be an influencer anymore. Recently, CGI and A.I. characters have ...

Innovation & Trust in Healthcare

... Probing young adult interest and participation in the telehealth space, as well as trust in healthcare overall.As Covid-19 cases soar, so too are the innovative healthcare solutions that are aiding in the fight against this virus. In today’s remote-everything era, companies previously positioned in the digital healthcare space are seeing patient business skyrocket and, with that, increased financial investment.According to the CDC, telehealth visits were up 154% in the last week of March 2020 ...

An Eye Towards The Future

... tangible, yet still important, repercussion when it comes to young people’s literal senses. The isolation brought upon so many people in light of this situation is, in a way, warping Millennials’ and Zs’ senses, whether they’re feeling overstimulated or desensitized. And finally, burgeoning privacy concerns around era-relevant data mining (such as track and trace programs, or the current TikTok controversy) will shape how digitally-native Millennials’ and Zs’ basically exist throughout the rest of this ...

Best of Digital Marketing

... Tips for digital marketers, highlighted by brand examplesThe digital landscape is rapidly changing, making it challenging for marketers to keep up. Ironically, while it’s never been easier to reach young consumers, engaging them may be harder than ever, as every brand is expected to be a digital expert—just as Ys and Zs are themselves. Here are our top tips for digital marketers to capture young consumers’ attention and earn their trust. 1. Address consumers' desire for digital intimacy. Ys and ...

Digital Intimacy

... Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful. Young consumers are craving a greater sense of closeness than ever before, both on- and offline. They’re increasingly turning to peer-to-peer services that allow them to connect with other individuals, seeking to know the makers of the products they buy, and demanding deeper relationships with their favorite brands.Whereas big social networks, more “likes,” and an infinite stream of ...

The Relationships & Community Perspective

... The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.More than five years ago, Cassandra predicted the rise of “eLationships,” a trend we identified related to the rise of online-only friendships. Even then, for many young people, digital relationships were as meaningful as their IRL counterparts. Much like their in-person friendships, their digital friendships ...

Live, Not Buy: Gen Z Activism

... activism, as well as their expectations when it comes to taking up a cause. Ys and especially Zs, who have never known a time without the internet, have learned to curate their digital personas. They’ve also grown up in a social climate where crafting your identity—such as sharing your gender pronouns, race, ethnicity, or sexuality—is the norm, and a part of socialization. To them, everyone comes with a “profile.” Consider the Facebook trend that allowed users to add a frame to their ...