OK, Boomer! Mar 23, 2020 ... the young generation comes of age and takes over? People who expect a cataclysmic rejection of traditions, mores and institutions are in for a shock: the young wouldn’t overturn society even if they could. Most of them are much too satisfied with it as it is.” LIFE magazine, January 8, 1971.Ironically, it is that satisfaction, identified 50 years ago, which is at the heart of the anger that is driving the “OK Boomer” phenomenon today. In our most recent quantitative study, Cassandra posed some of ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... their immediate local level compared to Ys. If Zs are truly activists by nature and believe that they have the power to affect change, what does it mean for businesses that are trying to make a genuine connection with these young consumers?In this piece, we will unpack Z’s identity, activism, and personal empowerment and what it means for brands that want to form relationships and build trust with this generation, which will be the driving force in not only shaping, but creating cultural movements ...
The Hive Mind Dec 16, 2019 ... a “branded” voice. These Internet-based voices, when bundled together with other like-minded voices, have swelled to create the Hive Mind, which is driving culture at the speed of a single tweet. To fully understand the power of these voices and how to potentially harness them, we need only look at the evolution of the social Internet since its inception. Its fascinating trajectory over the last three decades sets the stage for understanding how the democratization of voice has led to the ...
Influencer Marketing Tips Dec 10, 2019 ... discuss these issues that are being brought to light to start a dialogue that could enact positive change. By staying above the fray but still harnessing the consumer power driving the hive mind, brands can show consumers that they’re engaged with the cultural moments youth are invested in—while keeping their reputation and brand equity away from being subject to the whims of the hive mind. Thoughts For Implementation: Through these instructions, think how can your brand utilize the hive mind ...
Global Influencer Trends Dec 09, 2019 ... locales, wearing Superdry attire and driving Subarus. Superdry's marketing manager said the collaboration extended the reach for all three brands and provided a bigger ROI overall. - China: Influencer Incubators - Chinese firms like Ruhnn have taken influencer management to the next level. These "influencer incubators" identify top-performing influencers, test their marketing chops, and do market research to gauge their potential audience reach. Influencers who pass all the stages (about 5-10 a ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... -betterment overall is driving this cohort’s efforts to mitigate their overarching burnout, which helps them in multiple areas. That’s to say, while self-care and its incumbent practices mitigate their emotional burnout, self-betterment in terms of seeking opportunities for continued learning is easing their mental burnout. Whether that’s learning new skills that support their side hustles or absorbing informational entertainment from podcasts and documentaries, Ys are finding ways to mitigate their ...
High Society Sep 17, 2019 ... another Libra as long as I live. They’re so indecisive.”) Further driving this astrology-fueled conversation is the explosive rise of astrology memes from accounts like @notallgeminis and @costarastrology. These accounts, which count hundreds of thousands of followers, have contributed to the spread of information about astrology via highly-entertaining and share-worthy memes that in turn roast and celebrate the signs and their incumbent characteristics. Outside of widespread amusement and ...
The Future Of Experiential Retail Jun 24, 2019 ... tailors. All three examples illustrate how a lack of inventory is a positive selling point, allowing retailers the freedom and flexibility to focus on tailoring their concepts to the general need of that geographic market as well as honing a laser-focus on the specific customer within this parameter, while the hyperlocalization and personalization inherent to each differentiates the concepts as experiential versus traditional—and are driving a paradigm shift that will in turn shape the future of ...
It's A Mall World After All Jun 23, 2019 ... opportunity for youth to be entertained and delighted. Just as shopping wasn't necessarily the primary reason why youth visited malls 15 years ago, it's not necessarily the driving force behind Ys and Zs visiting a mall today. Even so, 35% of Zs and 24% of Ys in the U.S. say they hang out at malls to have something to do, but this makes sense from a social standpoint, as young consumers view shopping as a social activity and like it when stores provide a space for them to relax or hang out (see Shop Talk ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... programs would make them more loyal to a brand, a sentiment that is echoed by four in 10 youth in the U.S. and over a third of youth in the UK. Rewarding consumers with incentives is not just a nice-to-have; it’s necessary to keep consumers coming back to your brand—and in today’s attention economy, driving repeat purchases is the ultimate prize for brands. GAME, SET, PURCHASEOn the whole, modern youth are so deal-oriented that, as a brand, you must find creative ways to show that you’re giving ...
