No Joy in Division Mar 21, 2020 ... of the following platforms/services, if any, have you used in the past year to become aware of political and/or social issues?Select all that apply. YouTube | Facebook | Talking to a friend | Talking to family members | Instagram | News media | Twitter | Snapchat | Teachers/mentors | TikTok | Reddit | Political or social issue experts (e.g., interview, book discussion) | Email newsletters | Events (e.g., festivals, meetups, conferences) | Brands/branded campaigns ...
Over Stimulation Sep 20, 2019 ... Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.In today's society, modern youth experience near constant stimulation. Between social media, work emails that come at all hours of the day and night, cell phone notifications, and the endless barrage of news, it can be difficult to carve out any mental space for quiet. On top of that, when Gen Ys and Zs actually do ...
How Can I Help You? Jun 22, 2019 ... like it, I can get my money back or exchange it.LAUREN, 23, NYHUMAN CENTRICITY ONLINEAmazon has a reputation for killer customer service. They go beyond just giving you a number that transfers you 10 times or an email that maybe they’ll get back to. If I reach out and say something didn't happen, they fix it. I think that is something that the company does really well.JACK, 28, NYAs brands focus on how they can foster human-centric customer experiences in their physical retail spaces, it’s ...
The Direct Connection Jun 21, 2019 ... community around the brand. For example, the makeup startup Glossier has invested much of its resources into its team of customer service representatives called the gTeam. This team made up of about 30 editors are the voice of the brand, responding to customer inquiries across all forms of communication—from social media platforms to email to Facetime—with the same candid banter one would have with a friend. When it comes to the company’s social media platforms, specifically its Instagram ...
Next Gen Brand Loyalty Mar 22, 2019 ... others and win stickers, which isn't the biggest thing, but it’s fun to see your points go up.CELIA, 23, NYKnowing whether to tap into the wallet economy with older generations or the attention economy with younger generations is a key step toward achieving brand loyalty. Whichever generation is being guided toward that end goal, they each desire appreciation for their loyalty when it is given. This can be as simple as recognizing a consumer’s birthday or first purchase anniversary in an email, and ...
Tech Truths Mar 21, 2019 ... computers for most tasks, such as checking their email, making online purchases, and consuming entertainment—when not doing so via a TV. They primarily use smartphones as a portal to reach others, quite literally, as avid users of video chat. Though it's simpler to call someone without video, Boomers, particularly older members of this cohort, often prefer the novelty of video chatting over the practicality of voice alone as they seek more face-to-face interactions. While Boomers lag behind when ...
Shop Talk Mar 17, 2019 ... their tech habits. Whether they get a text from a friend about a new product they love, receive an email blast from a store advertising a sale, or just scroll through social media and see all the brands tagged in their feed, the passive ability to find interesting items—and ones targeted directly at them, whether it’s by a friend’s recommendation or an algorithmic result based on the accounts they follow on social media—is another reason why shopping and buying are separate in youths ...
Need For Speed Sep 20, 2018 ... accelerate the rate at which they’re innovating, because “fast” is no longer good enough. Speed is key. Innovation should make getting from A to B quicker, whether it’s a physical distance or completing a transaction.OSCAR, 29, UKYoung generations have come to expect prompt responses from those they interact with on a daily basis, from peers to colleagues to brands. When the person on the receiving end of a communication doesn't respond to a text, email, or customer service message rapidly, young ...
Data Mine Sep 19, 2018 ... days of data collection, consumers were less aware of the potential pitfalls of sharing personal information. Once the implications and consequences became clear, there was a shift against oversharing, but now, youth are returning to living their lives freely in the digital realm. They know that brands can collect and use their email address, geographic location, birthday, search history, and the like, but rather than trying to block them from doing so in case of a negative outcome, they just want ...
Future Of Fashion & Retail Sep 13, 2018 ... -cum-thought experiment that only accepted personal data as payment for merchandise. Customers had to follow specific rules about trading personal photos, messages, and emails, regardless of sensitivity or comfort, for the pop-up’s t-shirts, screen prints, and mugs, which included artwork from Eine. These pieces of data, once traded, were then emblazoned on displays in the windows of the store, furthering the pop-up’s goal to remind people to place more value on the data they give away everyday ...
