A Defining Moment Mar 24, 2020 ... reports (including our Betterment Report) we see renewed energy around and interest in youth becoming experts on just about everything. This renewed focus on educating themselves is made especially poignant in an era where some youth feel it’s increasingly difficult to find any type of truth. Indeed, within the context of Covid-19, our Trendsetter community demonstrates a strong desire to get information from a “trusted” and reliable source. Many Trendsetters reported they were going directly to the ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... protest. The young member of the Standing Rock Sioux Tribe spoke out against the construction of a pipeline that would pollute their water supply and desecrate their ancestral land, even participating in a social media campaign called Rezpect Our Water. Today, the teen sits on the board of a new sustainable energy group called Indigenized Energy and advocates for the health of the environment alongside activists like Greta Thunberg. 49% of U.S. Zs and 42% of U.S. Ys, as well as 28% of UK youth ...
Over The Influence Dec 12, 2019 ... concerned about an "adpocalypse" as the platform's algorithm shifts toward prioritizing celebrity content and away from independent creators. "These perceived, secretive changes instilled creators with a distrust of the platform," The Verge reported. "It also led to questions about their own self-worth and whether the energy they were spending on creating and editing videos—sometimes north of 80 hours a week—was worth it." Many of these changes happened due to a major backlash against ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... Organization recognized workplace burnout as a syndrome brought on by “chronic workplace stress” and characterized by “feelings of energy depletion or exhaustion, increased mental distance from one’s job, and reduced professional efficacy.” It’s noteworthy that this state of burnout doesn’t discriminate—white and blue collar employees across all socioeconomic backgrounds can experience it. Baby Boomers and Gen Xers might be inclined to roll their eyes when hearing about modern youth’s burnout and ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... , this cohort leans heavily into wellness when mitigating their burnout across all areas. For Ys, who have evolved the concept of wellness into a global industry—that, as of last year, was worth $4.2 trillion—through the vehicle of self-care. But while self-care sounds like a gentle, fluid notion, make no mistake: the term encompasses both products and strategies that Ys invest in and practice. Ys spend their time, money, and energy on products and services in the beauty and grooming ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... days are rigorously scheduled between classes, after-school activities, work, family time, homework, and an always-on social life, time is a precious commodity that is in short supply. As Zs become overextended across aspects of their personal life, the stress they feel can have adverse effects on their mental state.HOW ZS MITIGATE SOCIAL BURNOUT: Given their life stage, Zs’ personal lives carry a lot more weight and is an area where this cohort invests a lot of their time and energy. When they’re ...
Always Be Hustling Sep 21, 2019 ... , they channel their extra energy into a side hustle, which is where they find meaning and happiness. Nearly one in three Ys in the U.S., along with a quarter of Ys in the UK, say they have a side hustle (e.g., an additional job/project that they work on). In Cassandra’s Gen Y qualitative research, a 23-year-old woman told us she was passionate about her hustle, which is drawing comics and posting them on Instagram. She went on to say that she invests her time in these comics and even wishes it could ...
Over Stimulation Sep 20, 2019 ... accompany the sounds.Prioritize the things that matter Ys and Zs are increasingly overstimulated and burned out, which means they have less mental energy to spend on mass consumption. They'd rather limit the number of companies they buy from and make their money count—spending it on brands that have prioritized things that are important to them, like sustainability. The concept of circular fashion has gained popularity, with brands like Stella McCartney and Yoox championing the idea of ethically ...
Free For All Sep 19, 2019 ... as a chance to be productive and learn. Indeed, 54% of Ys in the U.S. and 51% in the UK prefer to be productive during their free time. Additionally, this generation has invested much of their time and energy into their hustles, or their passion projects, which give them a greater sense of fulfillment outside of their 9-to-5 jobs (see Always Be Hustling). Investing time in these endeavors is important to Ys, who believe that true success isn’t found through money or climbing a prescribed ladder ...
High Society Sep 17, 2019 ... , L-theanine, and schisandra berry. The ingredients are intended to help consumers reduce stress, boost the immune system, and increase energy.Dram ApothecaryColorado-based maker of cocktail bitters and syrups DRAM Apothecary has jumped onto the CBD bandwagon with a new line of craft CBD-infused sparkling waters. Each can contains 20mg of CBD, along with a bunch of adaptogenic ingredients, such as schisandra berry, skullcap, and ashwagandha. DRAM uses a mix of in-house extracts to craft its line ...