The New Social Order Dec 15, 2019 ... also adds more transparency to analytics—since the ads come from the brand's own account, they can check the reach and engagement themselves rather than relying on the influencers to report numbers.THE RIGHT PLATFORMNot surprisingly, highly-visual and highly-entertaining Instagram and YouTube are the most popular platforms for influencers, and while there's certainly overlap, the personalities and content are fairly distinctive on each. Instagram favors travel, lifestyle, and fashion content ...
Influencer Marketing Tips Dec 10, 2019 ... tactics and that may even resonate on a deeper, personal level. With this in mind, brands stand to gain consumer trust by tapping into the “Instagram versus reality” trend born of the overshare movement, subverting traditional (and highly-stylized, ultimately unrealistic) marketing that no longer resonates with young consumers. Thoughts For Implementation: Give your consumers the behind-the-scenes access into your brand world that they crave—bonus points for making it entertaining AND ...
High Society Sep 17, 2019 ... another Libra as long as I live. They’re so indecisive.”) Further driving this astrology-fueled conversation is the explosive rise of astrology memes from accounts like @notallgeminis and @costarastrology. These accounts, which count hundreds of thousands of followers, have contributed to the spread of information about astrology via highly-entertaining and share-worthy memes that in turn roast and celebrate the signs and their incumbent characteristics. Outside of widespread amusement and ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... brands’ social presence, the now-mainstream proliferation of fashion-centric media, and their tendency to shop online.RECOMMENDATION: Embrace your consumers—invite them more deeply into your world, both online and IRL, with touchpoints that reach them where they spend their time. Create engaging and entertaining content, which will create greater emotional resonance with your brand and drive true loyalty. INSIGHT: Youth champion diversity and inclusivity and expect the brands they patronize to ...
Tech Truths Mar 21, 2019 ... them reasons and encouragement to engage offline, and this can be particularly effective for a brand to cut through the seemingly endless digital noise. Meanwhile, as a characteristically experience-oriented generation, they're looking for entertaining and memorable IRL interactions with brands and with one another, which can best be achieved in the offline realm. While Ys are notorious for their digitally-dominant lives, brands shouldn't underestimate the importance of in-person or analog efforts ...
For Your Entertainment Mar 18, 2019 ... than older generations.I actually have the Amazon Fire TV box, and I literally will go 10 hours with binge-watching a show.KEVIN, 50, PAXers’ usage of paid streaming services is higher than Boomers, which is indicative of the sway younger generations have on this older cohort. It also reflects their love of TV, which is among their top five passion points, as well as their high adoption of technologies that make their lives easier and more entertaining (see Tech Truths). And though Boomers grew up ...
Shop Talk Mar 17, 2019 ... in the UK overall, Ys and Zs are still more likely than Xers and Boomers to think of shopping as entertainment. This is partially because of the aforementioned separation young people see between buying and shopping; since these are separate activities in their mind, they view shopping as the more fun activity, whereas older generations are more likely to see them as one and the same, thereby not considering shopping to be entertaining since the process of buying isn’t. Additionally, the stores ...
Multigenerational Marketing Tips Mar 15, 2019 ... physical space should consider creating activations or pop-ups to let consumers see how to use their offerings and try them out firsthand.Thoughts For Implementation: How does your brand convey how to use its products/services? How could you communicate this information in a more meaningful and entertaining way? Take guidance from Glossier; before it drops a new product, it posts about it via Instagram Stories explaining why it created the new offering and what ingredients are in it, and most ...
Home & Away Entertainment Trends Dec 06, 2018 ... Young people are transforming downtime in the airport into an exciting and entertaining experience, as well as giving rise to genres that reflect their behaviors when it comes to travel and community. When it comes to the journey to and from a destination, modern youth are seeking to make it more entertaining, especially the time spent waiting at the airport. Over half of youth in the U.S. and UK (55% and 53%, respectively) dread spending time at the airport, and approximately three in 10 youth ...
Home & Away Retail Trends Dec 05, 2018 ... adults prioritize travel and find ways to do so as much as possible, brands need to adjust to this consumer behavior by bringing retail outposts and experiences to the transit hubs where shoppers are spending time.Instead of mindlessly waiting for a flight, young consumers are looking for this downtime to become more pleasurable and entertaining, prompting them to browse throughout their terminal, much as they would a mall. To this point, four in 10 Trendsetters in the UK and U.S. would like to have ...
