BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... /services they purchase, but they also want to grow personally and intellectually.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I take lessons from learning about a brand's values & practices | I take lessons from learning about the work of people behind a brand | I take lessons from learning about a brand's backstory LIVE BRAND EVENTSOver half of Trendsetters in the U.S. and the UK are interested in attending live events where they can ...
Carrying The Torch Mar 18, 2017 events mobile social media sports streaming TV ... ratings. They have more options to view the games today, including streaming online during or after the live events, or watching in a shared space with friends, such as at a bar (see Sports Clubbing) or at work, which aligns with their preference to consume traditionally in-home entertainment out of home (see IRL [In Real Live]). Regardless of how they watch or follow along, young consumers are continuing to carry the torch of Olympics fandom. In spite of falling short against traditional metrics, the ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... show/movie) | E-sports/gaming competition | Symphony | Opera About two in three young adults and four in five Trendsetters wish there were more in-person events around TV shows.66% of U.S. youth and 61% of UK youth wish there were more ways to enjoy TV and videos as part of in-person group events.BEING THEREMore than eight in 10 young adults attend live events, with those in the U.S. saying the primary reason they go to live events is to get out of the house, while those in the UK go primarily ...
An Eye Towards The Future Jul 27, 2020 ... Gen Zs have been deeply and unequivocally impacted by the Covid-19 pandemic, and represent how these resilient young adults have been internalizing this impact, ultimately evolving in a way that is quite unprecedented.We examined how both generations are upending the status quo, not only in the wake of the pandemic but also in the aftermath of a recent wave of social unrest. The confluence of such events is causing youth to reexamine established ways of working, socializing, eating, self-care ...
The Mental Health Perspective Apr 12, 2020 ... keep them feeling good—foodie fixations, live events, and adventurous travel—are unavailable during this time and may become unaffordable in the future as their financial situations change. In turn, their mental health will be affected as they will have to find new ways to bring joy and positivity into their days.In this issue of Life Interrupted, we look at the specific effects of the Covid-19 pandemic on young people’s mental health, including how they are experiencing a lack of ...
OK, Boomer! Mar 23, 2020 ... of a new era of accelerated polarization delineated by generation? How will this intergenerational conflict affect the consumer landscape—and what do you need to know to stay ahead of it?Intergenerational tension is nothing new, particularly in the U.S. As each generation comes of age, they are often apprehended with a healthy dose of skepticism. Baby Boomers were once considered the counterculture as they drove and reacted to events around them, seen in how many flocked to Woodstock to ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... and the environment. In collaboration with The Born Free Foundation (which she is an ambassador for), Bella launched a petition against using wild animals in UK circuses. The petition was signed over 190k times, which spurred the government to ban the practice. Jamie Margolin Jamie Margolin is a 17-year-old climate activist from Seattle, Washington. Outside of finishing highschool, the teenager is lobbying her lawmakers and running an international nonprofit, Zero Hour, which holds events and ...
No Joy in Division Mar 21, 2020 ... See how social and political polarization is impacting how youth approach their personal relationships, their consumption of news media, and emergent cultural events.Society-at-large is increasingly polarized, which greatly affects the attitudes and behaviors of today’s youth. Between black and white, rich and poor, and young and old, consumers feel more distinct and divided than ever. When consumers identify themselves with certain labels, they divide the world into an “in” group (us) and an ...
Would You(th) Care For A Cause? Mar 20, 2020 ... a brand if its political views align with my own | Brands should contribute to conversations around elections/ national events | I would be embarrassed to tell people if I bought a product from a brand that was "bad" | It's important for me to know where a brand stands on social issues | I think less of a brand if it does not support social issues I care about | It's important for me to know where a brand stands politically | I would stop supporting a brand if its political views differed ...
The New Social Order Dec 15, 2019 ... brands are turning to grassroots support in lieu of traditional influencers. Zyper was founded to help brands do just that; the marketing platform connects brands with "super fans"—the top 1% of people who post about the company on social media. Those fans can then sign up to be brand advocates in exchange for access to products and events. Similarly, some brands choose to partner with influencers who are already organically posting about their products, like a number of fashion influencers who ...
