Flexible Fitness Nov 30, 2020 ... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...
No Joy in Division Mar 21, 2020 ... , could harmony be on the horizon? Even in the midst of what feels like pure pandemonium, the pandemic has produced a newfound, burgeoning sense of unification—from people helping their elderly neighbors buy groceries to people participating in group exercise from the safety of their apartment balconies. There is hope that this feeling of connection could have a ripple effect that displaces previously polarized parts of culture. The youth who are witnessing this spirit of unity can find optimism ...
Alternative Education Mar 19, 2020 ... a polarizing issue like gun control, a less polarizing option would be to offer information on the movement, how it became possible, and what benefits were gained. It not only will inform consumers about nuances around social causes they may not be familiar with, but it may also help to foster action from youth to lead a movement and champion a cause of their own.Another possibility for brands to consider is taking a cause that your brand is already aligned with, and creating a hands-on exercise ...
Category Lens Mar 18, 2020 ... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...
The Hive Mind Dec 16, 2019 ... boycotted/canceled. That said, a majority of modern youth view the act of boycotting as a way to exercise their power as a consumer: seven in 10 Trendsetters in the U.S. and UK (72% and 67%, respectively) agree that boycotting is a way to enact meaningful change, as do 70% of youth in the U.S. and 63% in the UK.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Influencers/celebrities/ athletes can come back from being boycotted/cancelled ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... burnout. Overall, this generation is more likely to turn to self-bettering rituals around diet, exercise, and meditation & mindfulness to offset their more intangible but no less upsetting emotional burnout as well as align their physical, mental, and emotional health.HOW YS MITIGATE PHYSICAL BURNOUT: The concept of physical burnout sounds alarming but in reality leads back to the same overarching self-betterment principles that Ys are using to mitigate other areas of their burnout. That’s to say ...
Free For All Sep 19, 2019 ... around. For this cohort, being perceived as unproductive or lazy is not an option, and are in fact sentiments they resent. To increase their productivity potential, Ys have blended their work and personal lives, making them more likely to dip in and out of personal life and work responsibilities. But because their workdays are less rigid, it’s normal for them to break up their days with short breaks or leave work early to meet friends for a drink or make an exercise class and then hop back online ...
To Your Heart's Content Sep 18, 2019 ... Hell's Kitchen. Chef's Table visits chefs who are innovating around the world, spotlighting their work in places like the Peruvian Andes, a Buddhist temple in South Korea, or a farm in the Hudson Valley. While most viewers won't be able to duplicate the chefs' extraordinary creations, they serve as inspiration, whether that inspiration pushes one to get creative with dinner or follow a passion wherever it leads. In the New Yorker, Helen Rosner called the show an "exercise in sensory translation ...
No Money, More Problems Sep 16, 2019 ... time or the funds or the energy to carry on with side hustles or projects. And I look at my accounts and try to feel on top of that and not overwhelmed on a really basic monetary level. And then I can prioritize things like exercise and the gym that, otherwise, I might justify not doing because of money." This is a common sentiment, and reflects the fact that burnout exists across many aspects of young people’s lives—from work and school to social life and mental health. Feeling a loss of ...
Welcome To The Club Dec 13, 2018 ... modern youth are accustomed to digitally mediated relationships, many existing social platforms don’t actually stimulate meaningful conversation or emotional connection. Young people have embraced retailers that emphasize Community > Commerce, and go out of their way to visit retail environments that provide IRL experiences as part of a group. Their desire for such spaces and events has given rise to group fitness classes, rather than solitary exercise, and has seen them turn work from being just ...
