Live, Not Buy: Gen Z Activism Mar 22, 2020 ... activism, as well as their expectations when it comes to taking up a cause. Ys and especially Zs, who have never known a time without the internet, have learned to curate their digital personas. They’ve also grown up in a social climate where crafting your identity—such as sharing your gender pronouns, race, ethnicity, or sexuality—is the norm, and a part of socialization. To them, everyone comes with a “profile.” Consider the Facebook trend that allowed users to add a frame to their ...
No Joy in Division Mar 21, 2020 ... political and social issues. For Trendsetters in the UK, six in 10 (61%) report talking to their friends, and the same number report using YouTube to become aware of political and social issues. To U.S. and UK youth overall, social media is a serious source of political and social news, with YouTube and Facebook being the two top platforms for youth in these cohorts. Just over half of youth in the U.S. use YouTube and Facebook (55% and 53%, respectively) to become aware of political and social issues ...
The New Social Order Dec 15, 2019 ... encourages self-expression and individuality within its community, which makes it really authentic for us to be a part of that conversation," Philippe Pinatel, MAC's SVP and GM, told Glossy. And while Twitch is the most well-known of the gaming platforms, Microsoft's Mixer has recently lured some big-name gamers over to its platform. Similarly, Facebook Gaming has a fraction of the users that Twitch does, but some streamers told Business Insider that it was easier to make money on Facebook's platform ...
Life For Like Dec 14, 2019 ... Influencers are oversharing as a means to entertain their followers and create a space for people to feel seen and represented. Brands can take a page out of the influencer playbook on how to overshare with a purpose in order to create a genuine connection with modern youth.While the full impact of social media on society is yet to be seen, it has already fundamentally altered the way we perceive the world, view ourselves, and interact with others. Before the likes of Facebook and Instagram, it ...
To Your Heart's Content Sep 18, 2019 ... "nine essential nutrients most women are lacking." Each segment featured a visually stimulating action—like yellow liquid slowly pouring onto a white surface, gently spreading makeup powder with a finger, and carefully brushing green paint—with one of the nutrients overlayed in text. The only sound in the minute-long video was that of each motion: brushing, dripping, spreading. The Facebook video garnered hundreds of comments, with people noting how satisfying it was to watch and how ...
The Future Of Experiential Retail Jun 24, 2019 ... -ups by playing host to classes, activities, and brand activations, which last from six to eight weeks each. The actual inventory, as well as the store’s design, rotates out too, creating a dynamic retail experience that continually engages patrons. Facebook For one day only in NYC, Facebook set up a pop-up kiosk at Bryant Park’s annual Holiday Market to specifically address concerns about privacy in the wake of the company’s internationally-publicized privacy scandals. Users and non-users alike ...
How Can I Help You? Jun 22, 2019 ... does more than just respond to customer complaints: they collaborate with the brand’s marketing team and advise on product development decisions, a feedback loop which ultimately drives customer retention and conversion. Where Glossier excels is its online human-centric online customer service, which occurs through social media channels like Instagram, Facebook, and Twitter, as well as email, FaceTime, and the phone. Glossier’s highly-responsive team of customer service editors use a “friendly ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... announced a partnership with Facebook, which would let users try on beauty products through the social media platform.Jack Daniel'sJack Daniel's launched an AR app that pairs with a bottle of Jack to offer several different pop-up book experiences. When the app is held up to the bottle, one "book" tells the story of Jack Daniels himself, one goes through the distilling process, and one gives a tour of the Lynchburg, TN, distillery.Kate SpadeFor its personalized line of "Make It Mine" handbags, Kate ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... . While Facebook didn't elaborate on how it intended to use the technology, the speculation is that it will be used to enhance Facebook’s Marketplace or better connect users with advertisers.Amazon StyleSnapThis new feature is similar to ones offered by Pinterest and Google: users snap a photo of a clothing item or look that they like, upload the photo to the app, and Amazon recommends similar products using A.I. The online retailer also takes it one step further by incorporating influencers ...
Tech Truths Mar 21, 2019 ... method.My parents are always like "you kids and your technology," but I think they're on with their phones and computers as much as we are.MAGGIE, 17, CTMy parents are obsessed with posting on Facebook. Whenever I'm with them, they're on their phones more than I am and my mom is watching videos and my dad is reading articles. They're consuming all the traditional stuff like magazines and newspapers, but they're doing it digitally now. KYLE, 25, FLWhat This Means For Brands: To resonate with Xers, brands ...
