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Macrotrends

Gen Z State Of Mind

... to all brands when it comes to messaging and advertising.SECURITY > SPONTANEITY Zs will always be chasing security throughout their lives, having had a lack of it during their formative years, between the Great Recession and the unsettling state of the world. Aside from prioritizing financial security, they long for many of the comforts and sources of stability that Boomers and Xers had, such as marriage, a family, and home ownership. For instance, marriage is among the top five things Zs ...

Identity Theft

... they don’t get enough quality time with their family.Which of the following, if any, would you say are the top three challenges you face being a parent?Please select up to three. Being a single parent (Base: Parents Who Are Not Married/ Living With Partner) | The financial responsibility | Not getting enough quality time with my spouse/ partner | Not getting enough sleep | Not getting enough time for myself | Not getting enough quality time with my family | Second ...

Parenting In Partnership

... friends who are helping out.COZICozi is a family productivity app that allows up to 12 family members and friends to share calendars, to-do lists, shopping lists, and even plan meals. Parents can invite anyone who has a role in caring for their child to view and edit his or her schedule and activity lists, making it easier for all the adults in the family’s life to collaborate and share responsibilities.SITTING AROUNDBabysitting co-ops are an inexpensive, community-based way to attain childcare ...

Mind The Gap

... in a feminist family means raising kids who look for disparities in our society and instead of accepting them as a social norm, set out to eradicate them!” At the same time, parents are beginning to heighten their children’s awareness of their own gender limitations in an effort to better prepare them for the future. For example, while they may encourage a daughter who enjoys football to join a team, they also may want her to understand that, she’ll likely not have the physical ability to be able ...

Parental Advisory

... children’s input when it comes to the family’s choices.The vast majority of parents (92% in the U.S. and 90% in the UK) take their child’s opinions into account when it comes to purchases. In fact, children have a say in many decisions, from family vacations to restaurants, particularly among U.S. families. In general, their influence grows as they get older, and they demonstrate that they are able to make smart choices. By the time their children are teens, some 96% and 95% of Y parents in the U.S. and ...

The Parent Trap

... research to satisfy my needs. I trust my instincts first and foremost, and then make decisions based on research, advice from friends and family, and my husband.CHELSEA, 34, NJThe sheer number of ways in which modern parents can obtain guidance on how to raise their kids has reached a tipping point, largely driven by their digital connectivity. Whereas previous generations of parents could turn to “expert” sources and personal connections for advice on how to raise their kids, today’s parents have this ...