No Joy in Division Mar 21, 2020 ... argument they know will ensue if they engage with content that comes from an opposing viewpoint. In Cassandra’s qualitative research, a female, aged 23, told us: “Everything gets very heated very quickly and even if I comment on something, there's 10 other people who are going to be like, ‘You're wrong. This is why and I'm going to tell you my opinion.’” For her, she felt neither interested, or equipped, to engage in combative conversation. Rather than taking sides, she wanted nothing to do with it ...
The Hive Mind Dec 16, 2019 ... will even resort to violence in the form of truly vile threats from the anonymity of their devices (see Cancel Culture below). Indeed, 76% and 75% of youth in the U.S. and UK, respectively, agree that superfan culture is toxic, showing that youth are well aware of the dark side of this type of hive mind. Our qualitative research reflects this mentality as well: when speaking to participants about stan culture in focus groups, one 22-year-old female succinctly drew this comparison when she told us ...
Life For Like Dec 14, 2019 ... #FaceAnything Campaign Olay’s multi-channel #FaceAnything campaign leveraged social media influencers who are sharing their stories and using their influence to shake the world. It featured nine big female influencers, including YouTuber-turned-late-night talk show host Lilly Singh and Olympian and sexual abuse survivor Aly Raisman, as well as smaller micro-influencers who possess more engaged, niche audiences. The campaign never mentioned skin tone or appearance; rather, it created a platform where ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... existence that affects Ys’ mental burnout: their jobs and careers play a big part in how mentally burnt out they feel. In Cassandra’s qualitative research, a Gen Y female told us that to her, modern burnout connotes “a really brain heavy life” where one just “gets fried.” To combat her sense of mental burnout, which stemmed from her taking on too much responsibility at her job at far too early a point in her career, she switched from saying “yes” to everything to feeling comfortable saying “no” and ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... .” Another female participant, aged 21, shared, “I think it's [about] having priorities. You just mature and your friends respect your priorities. Yeah, your friendship is one of my priorities, but I've got two other ones, too, that I have to tend to. I feel like those good friends respect that because they probably have them, too, and they want the same [from you].” Speaking to our Z focus group participants, Cassandra found that Zs seek balance when it comes to juggling their friendships and their ...
Always Be Hustling Sep 21, 2019 ... hustles, sometimes the feeling goes even deeper: some Ys will attest that their side hustles give their life meaning. A 25-year-old male in our Gen Y focus group told us, “My number one biggest fear is dying and there's nothing to be said about me. I want to be able to be impactful in the world in some kind of way. You just want to do the best you can because you only get one life.” He’s not alone in this mindset: other Ys in that same focus group voiced their agreement. One 29-year-old female ...
High Society Sep 17, 2019 ... with sugar alcohols and other ingredients that are harder for some consumers to digest. - The Burnout Around Eating “Healthy” - Rise of Mukbang VideosMukbang, a type of video-based entertainment content where hosts (many of them female) eat large amounts of food while viewers tune in to watch, originated in South Korea almost ten years ago. The word itself is a portemanteau that roughly translates to ’eating broadcast.’ Over the years, mukbang content creators such as Kim Thai have racked up as ...
No Money, More Problems Sep 16, 2019 ... Ys' tendency to delay milestones that were easily hit by earlier generations: buying a home, getting married and having kids, and saving for retirement. And these financial issues don't just mean Ys have to wait a few years to buy a house: they're negatively impacting this cohort’s mental health and creating constant stressors, whether that's due to debt or the fear that they won’t be able to live up to expectations set by previous generations. In Cassandra’s qualitative research, a Gen Y female ...
It's A Mall World After All Jun 23, 2019 ... out the space and provides helpful data on foot traffic. In another interesting move, Showfields recently opened the fourth floor as a dedicated co-working space in an effort to build community around the brands it features. BULLETIN This boutique is noteworthy for the products it sells—feminist-focused jewelery, accessories, and apparel—but its business model is even more innovative. Small online businesses (all of which are female-owned) pay a monthly subscription fee to have their ...
How Can I Help You? Jun 22, 2019 ... should make the customer service experience more personal. Making the customer service experience more personalized can be as simple as saying hello to a customer as they enter a store or asking and then addressing them by their name during checkout. Participants in our Gen Y and Gen Z focus groups affirmed this desire for personalized customer service interactions and highlighted its capacity to brighten their day and elevate their opinion of a brand. A 21-year-old female in our focus group said ...
