146 results for 'fitness'
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Macrotrends

Exertainment

... Exercise and entertainment are increasingly intersecting, as modern youth gravitate towards fitness experiences that incorporate media and entertainment that offers a physical health benefit.As wellness has become a priority to modern young adults, it's significantly impacting other consumer categories. Fitness has dominated young people's style preferences in recent years, as evidenced by the massive athleisure market, and it's likewise infiltrating the beauty space, with a surge of  ...

Millennials’ Vision Boards

... of the areas we cover here in the Betterment Report, including fitness, learning, socializing, and more. As you can see, young adults are taking self-improvement seriously, finding ways to incorporate it into their day-to-day lives and achieve their goals. Bailey, 21, Columbus, OH. Lillian, 22, Cambridge, MA. Adam, 26, Atlanta, GA. Sarah, 28, Washington, DC. Alphonso, 29, Santa Cruz, CA. Lily, 21 London, UK . Patrick, 25, Colchester, UK . Nathaniel, 33, London, UK. Tom, 33, London, UK ...

Betterment Marketing Tips

... for all Girl Scouts who complete the curriculum. - Physical Wellness - Fitness and wellness paved the way when it comes to young people's focus on betterment. Gen Ys propelled the movement to the masses, and it's grown into an area that they expect all brands to take part in. In fact, about eight in 10 young people in the U.S. and 73% in the UK, as well as 86% of Trendsetters in the U.S. and 85% in the UK, believe brands should help create a society that is physically healthier. Companies across ...

Flexible Fitness

... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...

Well Intentioned

... we eat but has quickly turned into a fear mongering campaign leveraging consumers’ newfound passion for wellness in a potentially harmful, uninformed manner. As wellness becomes increasingly integrated into Ys’ lives, they aren’t thinking about scaling back but pushing it further; yet, they don’t always understand the consequences of their actions. Young people are also taking exercising to an extreme, fueled by new avenues to unique fitness experiences and their extensive access to personal data ...

The Community Well

... passionate about the subject are no longer isolated or judged, as was often the case for individuals in previous generations—consider the negativity of being labeled a “gym rat,” “health nut,” or “spirit junkie.” Today, these terms aren’t nearly as offensive since taking part in wellness is now a common way to connect with like-minded individuals. Indeed, much of the reason that Ys are embracing fitness so enthusiastically is that it forges bonds. Collaborative by nature, this generation longs for the ...

Well Rounded

... mindset is among Ys. Wellness is not a passing fad for this generation but a way of life that will actively persist. With the media’s amped up coverage of health topics in recent years, they are armed with knowledge that is difficult to ignore; while they know soda is unequivocally unhealthy, they also know that they can still enjoy it in moderation as a treat, and can also offset its consequences with exercise. This wellness attunement isn’t only highlighting the importance of fitness and nutrition ...

The New Social Order

... count makes someone "micro" as opposed to a full-fledged influencer, but a micro-influencer is loosely considered to be someone with 10,000 to 100,000 followers. Micro-influencers tend to have a specific focus, with followers who have similar interests, making them ideal for brands who want to target a specific group. This can range from parenting and fitness influencers to farmers and morticians to Disney fanatics and the sober curious—if there's a category to dream up, it's likely there's an ...