Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... offerings.RECOMMENDATION: Experiential shopping events don't just build excitement and brand loyalty: they also serve as exclusive retail opportunities. Use these events as forums to sell exclusive products or releases, as they create a must-buy moment for customers.Half of U.S. Trendsetters, and 4 in 10 in the UK, are interested in attending a retail festival (e.g., Popsugar Playground).Among Trendsetters, 61% in the U.S. and 52% in the UK, browse/shop even when they don't necessarily plan to buy anything.IN-STORE ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... brand ambassadors. Tech brands can host events in which consumers can learn about how and why they make the products they do, and how such will impact society. Even CPG brands could create these types of events, teaching consumers about their packaging and the ingredients in their products, and providing attendees with the opportunity to create custom items, while healthcare and pharma brands could host forums to discuss innovations in wellness. Yet it's not just the major corporations with the ...
Mixed Emotions Mar 20, 2018 health & wellness social life mindfulness ... private discussion that mostly happened in a closed doctor’s office for generations past to a public topic of conversation occurring in real-life forums and across social media platforms for modern youth. Gen Ys kicked off the health and wellness movement with a widespread passion for physical fitness and became Health Hackers by challenging traditional approaches to create their own definition of healthy; mental health followed as an area of exploration, as avenues for discussion opened up for what ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... , live TV has rapidly become less relevant (on average, live TV only accounts for 11% of youth’s media consumption in a typical week). Both entertainment providers and marketers are realizing that they need to find additional forums where they can deliver their stories. Enter streaming platforms, which, for a time, offered innovative, engaging means for consuming content. However, as it’s become so convenient and common to access entertainment on one’s own time and own devices, the ability to do so ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... content that fits these forums. It’s not enough to just release promo content or extras on social platforms. Youth don’t regard social media as simply a space for ancillary entertainment, but rather, for the greatest share of their entertainment consumption. Entertainment brands will need to adapt, such as by putting their 30-minute TV show or 2-hour film on these social platforms, as well as telling unique stories that are shorter—merely a few minutes or less. For instance, PBS has done just ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... consider turning to other forums to provide more noteworthy, exceptional experiences. Forward-thinking brands are regarding places like airplanes and exercise studios as outlets for distributing their content in order to give young consumers a highly memorable event around it. United Airlines & Tribeca Film Festival Earlier this year, United Airlines and Tribeca Digital Studios surprised travelers with the premiere of a documentary onboard one of its flights. Upon arriving at the gate, which was ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... more close-knit forums that further encourage connectedness. They admire brands that provide personal online spaces to virtually engage with other shoppers, and it's become relevant to companies in all categories. Such platforms not only serve to make consumers feel part of a group, but they also address youth's desire to participate in the Feedback Loop. Youth feel a personal responsibility to share their opinions with brands, and, increasingly, to give guidance to others. Their open-source ...
The Parent Trap Jun 11, 2016 family parenting dads moms ... regularly emerging. A 34-year-old woman told us in qualitative research, "there is too much parenting information out there and not all is factual. I stopped reading stuff online as much and reading parenting books. I do like forums sometimes, but I don't take them as fact.” Having struggled to keep up with the conversation about what to do in any given parenting situation, many moms and dads are escaping The Parent Trap by simply trusting themselves—38% of young parents in the U.S. and ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... forums that support discussions (and debates) pertaining to contemporary politics and political theory alike, making former bystanders more inclined to join the conversation—and, thus, also more likely to want to educate themselves so that they have opinions to share and know the right questions to ask their peers. More than half of youth in both the U.S. (53%) and UK (51%) believe that people now talk about politics in order to seem cooler. Whereas in the past, politics were a taboo ...
Modern Love Nov 28, 2015 global relationships dating ... gaming platforms, online forums, and social networks. Still, those who seek to meet potential partners offline (see Pairing Off) find much appeal in naturally connecting with someone in a place they both care about, such as a gym, café, concert, or movie screening, which can also provide a solid basis for their relationship. Relationship Markers Introducing one’s partner to family is the event that most global youth (62%) agree serves as the moment when a relationship becomes official. Despite the ...
