Live, Not Buy: Gen Z Activism Mar 22, 2020 ... and the environment. In collaboration with The Born Free Foundation (which she is an ambassador for), Bella launched a petition against using wild animals in UK circuses. The petition was signed over 190k times, which spurred the government to ban the practice. Jamie Margolin Jamie Margolin is a 17-year-old climate activist from Seattle, Washington. Outside of finishing highschool, the teenager is lobbying her lawmakers and running an international nonprofit, Zero Hour, which holds events and ...
Category Lens Mar 18, 2020 ... polarization through the creation of echo chambers and information bubbles. A recent study by the Knight Foundation and Gallup cited increasing concerns over the role that technology companies play in democracy. On the other hand, youth today are two times more likely to say that technology companies can make a positive difference in the world than other types of companies. For technology companies, this push and pull informs the following category implications.How might tech companies educate their ...
The New Social Order Dec 15, 2019 ... quick to demand answers," the report said. "If brands want to tap into this emerging social influencer, they need to find a balance between intrigue and transparency.”SUBSTANCE OVER STYLEEven armed with a good foundation of the platform and players, ROI can be difficult to measure, particularly because engagement is so fluid. On Instagram, influencer engagement rates have dropped for both sponsored and non-sponsored posts, according to a report from InfluencerDB. This is likely due to both a ...
Life For Like Dec 14, 2019 ... influencers could talk about the challenges they’ve faced and overcome, such as mental illness, racism, and disability. Instagram x American Foundation for Suicide Prevention For mental health awareness month, Instagram partnered with the American Foundation for Suicide Prevention to launch a digital campaign called #RealConvo. Using the hashtag, Instagram users were encouraged to share their personal stories and images about mental illness to help spread awareness, destigmatize the issue, and empower ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... subscription, “brandless” brands that offer quality items for less, and the like.SOCIAL BURNOUTYs were raised to be group-oriented, collaborative, and all about togetherness. These qualities have had a foundational effect on this cohort, leaving them being disposed to prioritizing social relationships in their lives. What’s more, shifting social norms—wherein Ys create their “chosen families” who fully support them in their individual modern lifestyles—have led them to treat friends as family ...
High Society Sep 17, 2019 ... -care sphere.The PatternThe Pattern is among the more mysterious of astrology apps that are proliferating. It’s unclear who started the app or how long it’s been around, and the app has no social media presence, differentiating it from not just other astrology apps like Co—Star, but setting it apart in the vast social space dedicated to astrology. And yet, word of the app’s harrowing personalized readings—under the buckets of Foundation, Development, and Relationships, with subsections ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... makeup virtually. If they like the look, it's easy to buy the products. The "Sephora Virtual Artist" also offers a range of makeup tutorials that are available in its app. A new feature called Color Match incorporates A.I. as well: users upload a current photo and the app suggests the perfect shade of foundation.ZaraZara's augmented reality app transforms empty store windows into a fashion show, with two models showcasing items from the current collection. Customers just point the app at the window ...
The Generational Manifesto Mar 24, 2019 ... Generations ReportThe compilation of content in this report will help your brand understand and engage Boomers, Xers, Ys, and Zs. To ground yourself in each cohort and understand the external factors that have shaped them and the internal values they've developed, dive into Defining Generations and the Generational Comparison Chart. Then examine how each group defines themselves in their own words through the Portraits Of A Generation.Beyond this foundational information, get to know what each group wants ...
Multigenerational Marketing Tips Mar 15, 2019 ... should serve as the foundation for consumer engagement.MAKE THEIR LIVES EASIERThe number one thing that all four generations in the U.S. want brands to do is make their lives easier. In the UK, this is also Boomers' and Xers' top expectation of brands and the second most important for Ys and Zs.Why?: Brands can meet this expectation by creating products and services that provide simplicity and convenience, help people cope with stress (see Fear Factors), or reduce steps in their everyday lives ...
There's No Place Like Home(town) Dec 11, 2018 ... help youth draw attention to how they feel about where they’re from and highlight the positive attributes that come from embracing their hometown. By helping youth access this nostalgia for and subsequent pride in showing off where they came from, brands will find themselves winning consumer trust.Additionally, brands should emphasize their own origin story to connect to their roots and use it as a foundation as they bring their business into the future. Brands that do this strengthen their ...