20 results for 'fragrance'
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Macrotrends

Home & Away Retail Trends

... even more excitement. Lancôme chose Singapore Changi Airport to roll out the global launch of La Vie Est Belle Flowers of Happiness, the brand’s newest fragrance that, while designed for Asian consumers, also targets globetrotting women. The launch consisted of a pop-up in the airport's Terminal 3 from the end of July through September.Yves Saint Laurent Beauté In another example of a luxury beauty brand targeting Asian consumers via airport retail, Yves Saint Laurent Beauté opened a pop-up outlet ...

Race To Zero

... and various sayings in edible ink, such as “Sorry. Trays are still not edible.” and “The wrapper is edible. So if you eat it, you’re recycling. Sort of.” Rituals Personal care brand Rituals is encouraging consumers to bring in their empty bottles and containers to refill in-store instead of purchasing new ones. This service is offered for beauty products such as skin creams, home fragrances, washing soap, and dish soap.Ecovative Green Island, New York-based design firm Ecovative ...

Personal Best

... jumps to 72% among Trendsetters (see The Optimization Generation).Personalized beauty products have been around in the makeup and fragrance space for years, but now, this emphasis on the individual is expanding to all personal care items and getting smarter; it's no longer just based on color or scent preferences, but what's best for one personally and one’s grooming needs to offer the greatest performance. Some companies are even taking environmental factors into account when creating products, as ...

The Malevolution

... -oriented self-care is vital to their lives. As such, they don’t want to be forced to turn to products marketed to women to meet their needs. Many beauty giants have created specific male grooming products and sub-brands in response, and a number of male grooming startups that go beyond the typical shaving or fragrance categories have emerged to address these unmet needs (see examples). As a globally minded group, young men are also becoming more influenced by trends out of Asia, where male grooming has ...

Omnitainment

... entertainment more indistinguishable.  Fashion is particularly rich in examples of branded entertainment, especially stylized fashion films: whether it's Dior's Lady Dior saga (a miniseries of 12-minute videos starring Marion Cotillard) or Chanel teaming up with Martin Scorcese to make a film for the new fragrance, Bleu de Chanel.  RICHARD, 20, CANow more than ever, brands will need to focus on the aspirational elements of their offerings and less on the functional ones; functional elements ...

ReLuxe

... star has appeared in high fashion). Louis Vuitton’s creative director rationalized that the cult figure made an ideal avatar for a “global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life.” BurberryBurberry hired 17-year-old Brooklyn Beckham (son of David and Victoria Beckham) to shoot its new This is Brit fragrance ad—a move documented live across Snapchat and Instagram. Rather than simply have him serve as a spokesperson, the ...

Alt Pay

... goods. Marc Jacobs’ Daisy fragrance pop-up in Manhattan let shoppers “pay” for products with tweets, Instagram pics, and Facebook posts.Doorman accepts tweets and Facebook posts as payment for its nighttime delivery services in San Francisco. T-shirt maker Aplomb rewards points to members of its creative community for contributing and voting for social and political content. Points are redeemable at the brand’s e-commerce site. ...

Gender Trends

... hashtag #nailgating, and can vote for their favorite acts of nail-based fandom. SPORTS TEAM FRAGRANCESIndividual sports teams are releasing branded scents, which are fast proving a hit among their fan followings. The New York Yankees’ scent, licensed by The Cloudbreak Group, has produced $10 million since its debut last April. Following its success, MLB unveiled fragrances that capture the essence of the Boston Red Sox, Los Angeles Dodgers, and Texas Rangers earlier this year. Notre Dame will do the ...

Data

Purchase Influences and Drivers

... Purchase ResearchHow much research, if any, do you do on each of the following product categories before making a purchase?Every Time/Often Summary Skin care | Hair care | Oral care | Wellness supplements/products | Mental health products/tools | Fragrance(s) | Sun care | Cosmetics/makeup | Sex/Sexual Health products (Base: Age 18+) | Nail care Trusted Resources Thinking back to when you first wanted to start a new beauty/grooming routine, what resources did you turn to for ...