502 results for 'friends'
Filter by:

Macrotrends

Peer Improvement

... be; when applied to self-improvement, this concept suggests that they can always be better. As a highly goal-oriented and take-action generation, Zs, too, feel that there are always new achievements to strive for, setting another goal once one is reached. In addition to expectations of society in general, the compulsion for continuous improvement is egged on by one’s friends. A 22-year-old woman told us, “My best friendships are the ones where we are open about our weaknesses and brainstorm how ...

The New Social Norms

... , but better friendships isn't merely due to lifestage as Ys get older, but rather, it's a significant change in values given that Ys are notoriously group-oriented and Ys and Zs are both highly inclusive. Given the large importance young generations place on friendship and the work and availability expected of friends today (see Friends With Benefits), they would rather be a better friend to fewer people than a mediocre friend to many. This theme of Quality > Quantity is manifesting in their ...

Go Big Or Go Home

... , such as going to a bar or brunch, is starting to feel average and less special to young generations who are regularly chasing the next high in their get-togethers with friends. However, despite modern resources making it more accessible and affordable than ever to have adventures, and youth's knack for finding the best deals and even free experiences, it's not realistic from a financial standpoint, let alone a logistical one, to be embarking on excursions or doing distinct activities all the ...

Millennials' Seven Day Sober Diary

... and friendships, and what they liked and disliked about being sober each day. These diaries give a glimpse into the rising movement in which young adults are seeking UnWasted Time—specifically in terms of how they're embracing sober socializing more and more. Their experiences not only reveal why young people enjoy taking brief breaks from alcohol and what they find challenging when doing so, but also how it impacts everything from their finances and health to friendships and nightlife ...

Side Buy Side

... consider it a responsibility of modern friendship to inform their friends of money saving strategies, so by sharing deals, promo codes, and referrals, they're influencing their friends' purchase decisions. Based on these tendencies, it's no surprise that nearly half of Trendsetters in both countries have tried a new brand because a friend told them to, and nearly four in 10 Trendsetters have changed brands because a friend introduced them to something new. It's significant to note that these ...

DND (Do Not Distress)

... leaving the iMessage app.THE STRESS OF FRIENDSHIPWhile young generations value friendship deeply, about seven in 10 say their friends/friendships cause them stress. Additionally, nearly half of UK youth and 41% in the U.S. say their friends bring as much stress as they do happiness to their life. Men in both countries are significantly more likely than women to feel this way.Which of the following, if any, are true for you? My friends/ friendships cause me stress | My friends bring as much stress as ...

Some Other Time

... Young people are time-shifting their friendships, pushing back from pressure to reply immediately and instead are responding when they can focus on their friends.In qualitative research a few years ago, we asked Gen Zs about their morning habits on their cell phones, and one that consistently surfaced was to respond to all texts and personal notifications immediately because to not do so “would be rude.” Fast forward, and now Zs and Gen Ys alike are pushing back from what they perceive as ...

No New Friends

... Young people are gravitating to smaller, stronger friendship circles due to the significance friends play in their lives, and in doing so, it's becoming harder for new friendships to form. Forming new friendships has become difficult for Gens Y and Z in recent years as social norms have shifted to fit with generational expectations and preferences. Though they pride themselves on being inclusive of others, young adults desire a close knit friend group and are hesitant to widen it for newcomers ...