The Future Of Experiential Retail Jun 24, 2019 ... best serve its Manhattan clientele. Curated selections of IKEA furniture are merchandised as if they were set up in small apartments, and customers pay a flat fee to have their purchases shipped to them, saving shoppers from having to lug furniture home on NYC’s public transportation. Another inventory-less, showroom-style retailer called The Conservatory, located at Manhattan’s recently-opened vertical retail space in Hudson Yards, is staffed with on-site advisors and a private, by-appointment ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... , and makeup. Sneaker companies have been especially eager to experiment with AR: both Nike and Adidas had AR plays in 2018. Home and furniture stores like IKEA and Home Depot use AR to give customers a quick glimpse at home improvement projects. Even Google recently announced that it was adding augmented reality to its search. Still, it's a relatively new phenomenon that many customers have yet to interact with. The desire to see more AR is growing; 15% of UK youth and 13% of U.S. youth would like ...
Next Gen Brand Loyalty Mar 22, 2019 ... category, with more than half of Ys and Xers (56% and 52%, respectively) trying new options for restaurants, takeout, fast food, etc., along with 48% of Boomers and 42% of Zs. The majority of Ys also like to try a lot of different brands when it comes to accessories (51%), home décor/furniture (51%), groceries (50%), and traditional media (e.g., books, DVDs) (50%), indicating that they’re not a very brand loyal generation.Please indicate for each category whether you tend to buy the same brands or if ...
Breaking Bad Mar 20, 2019 ... , sexuality, and race in particular over the past few decades, as evidenced by these examples. Without brands like IKEA taking a progressive approach and championing diversity and inclusivity in their marketing, these differences wouldn't be as widely accepted as they are today. 1993: Normalizing Divorce IKEA depicted divorce as socially acceptable in 1993 in a spot featuring a woman who needs to buy new furniture after separating from her husband. By reflecting the new reality in the U.S., IKEA helped ...
Shop Talk Mar 17, 2019 ... by live streaming the process, allowing viewers to engage with sellers and one another.The Big Business Of ReturnsOne of the biggest turn-offs of shopping in general and online shopping in particular is the looming prospect of making a return. Online shopping makes it easy to order items that may or may not fit or work for their intended purpose when they arrive, and even in-store shopping runs the risk that those clothes won’t look as good out of the dressing room or that piece of furniture ...
The Urge To Splurge Mar 16, 2019 ... , DVDs) | Household electronics (e.g., TV, microwave) | Bars/clubs | Pet care | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) | Home décor/furniture | Health/wellness (e.g., supplements, treatments) | Household supplies (e.g., cleaning supplies, toilet paper) | Sports/fitness (e.g., sports equipment, workout gear) | Vehicles (e.g., cars, bikes) | Children's items (e.g., diapers, kids clothing) | Garden/outdoor THE MOST ...
The State Of The Sub/Urban Dec 15, 2018 ... types of brands IRL is now coming to urban areas. Target has been leading this shift by bringing small-format shops to cities across the the U.S. and it plans to have more than 130 small-box stores by the end of 2019. Similarly, IKEA locations are typically on the periphery of cities where there's more space for its warehouse stores filled with furniture and home decor, but the Millennial-focused retailer is entering city centers, too. Earlier this year, it opened its first planning store in central ...
Need For Speed Sep 20, 2018 ... technologies, including RFID, facial recognition, image recognition, and even heat mapping to track consumer movement, selection, and preference. Suning Suning opened its second unmanned store recently in Shanghai. This outpost sells clothes, furniture, supermarket-style goods, and more. Shoppers must download the accompanying app, which uses facial recognition software to authenticate and connect to the user’s bank account before they enter the store. Suning plans to have four self-service stores open ...
The Invisibles Sep 16, 2018 ... panels that can be arranged in any design to feel less tech-like. Meanwhile, Ikea has teamed up with Sonos to launch Bluetooth ENEBY speakers in 2019, which are characteristic of the furniture brand's minimalist decor and have fabric on the front to shed the image as a piece of tech. THE HIGH-TECH HOME OF TOMORROWIn previous decades, people took pride in showing off their technology, from large screen televisions to oversized speakers to flashy home security systems. Yet today, this is ...
State Of The Art Sep 15, 2018 ... creativity. In the gaming world, a company called Promethean AI provides game developers with a toolset that fills out vast spaces in a non-repetitive and non-formulaic way (i.e., filling a room in the game with furniture). By removing a mundane yet time-consuming step, artists and developers can spend more time honing the intent and storytelling in the virtual worlds Promethean AI populates. And since the A.I. picks up and learns from the artists who train it, Promethean AI creates a self-feeding system ...
