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Macrotrends

The Future Of Experiential Retail

... immerse themselves in ultra-experiential concepts found in these brick-and-mortar retail spaces. Singapore’s brand new 10-story mall called the Jewel, which is attached to Changi Airport, has garnered international press coverage for how experiential the concepts it houses are: the mall contains the world’s largest indoor waterfall—which descends from an oculus in the roof, seemingly from the sky itself—and acres of themed “discovery” gardens (complete with family-friendly activities such ...

Culture Spotlight On Turkey

... to your life, if at all, are each of the following?Important To My Life Summary Dance | Nightlife (e.g., clubs, bars, discos) Nearly 1 in 4 youth in Turkey are interested in participating in nightlife activities that do not involve drinking.COOL FACTOR IN TURKEYAmong youth of drinking age (18+) in Turkey, one in three consider house parties and nightclubs cool, while another one in four think wine bars and sports bars are cool. Beer gardens, wineries, pubs, dive bars, speakeasies, and cocktail ...

Seize The Day

... for the next day, especially as many of the experiences they want to have are being offered during the day as they move away from the traditional nightlife activities like going to the bar or club. Young adults might still seek to drink during the day, but brighter, more open spaces like beer gardens or rooftop bars are becoming more popular destinations. The most common things that they do like about nightlife—it gets them out of the house (49% U.S., 38% UK), it gives them the opportunity ...

Personal Property

... ideal homes popularized in previous decades because they associate them with two qualities they despise: excess consumerism and lack of individuality. Reaffirming their focus, a recent study from Better Homes & Gardens reveals that nearly two-thirds of U.S. Ys (63%) say having a home customized to their tastes and needs is a top priority, and nearly the same percentage (60%) believe having a home that is a reflection of them is more important than it was to their parents’ generation. And while ...

Gen Z Global Trends

... —the city’s sleek version of public housing emphasizes community-centric towns and amenities such as “skyrise” gardens and rooftop gyms. Brands seeking to engage youth there should emphasize qualities like sustainability and innovation in their marketing efforts (see Clear Consciousness) and look to Singaporean Zs as future thought leaders in these areas. - ​SOUTH AFRICA: FASHION FORUM - South African Zs are growing up with a high appreciation for style and design. The country’s rich cultural ...

(Ana)logging Off

... fuel this sales trend. Brands are getting on board, with IKEA, Origins, and Better Homes and Gardens all creating their own versions in an effort to tap the coloring craze. It’s not just books that are seeing an analog makeover. A crop of bookshops are bucking the trend of high-speed Wi-Fi and barista-made coffee in favor of the centuries-old tradition of disconnected browsing.Numbers GameThough the popularity of online gaming gets the bulk of the attention in the media, classic board games ...

Community > Commerce

... greater priority. As the Wall Street Journal reported earlier this year, select Gelson's and Whole Foods have placed wine bars and beer gardens in their stores and let shoppers grab a drink that they can carry around to sip and shop. Some Whole Foods even have cup holders in their shopping carts, and numerous locations in Texas have $1 cans of beer placed ice buckets labeled "walkin' around beer." As such, grabbing groceries can become a happy hour among all shoppers. Brands across all categories ...

Social By Design

... , communal tables at restaurants, open-air flea markets, and community gardens are increasingly common. As spaces that encourage collaboration continue to grow in popularity, it’s conceivable that the socialist principles they promote will burgeon in tandem, further cementing socialism in the zeitgeist.ACTION ITEMSCompanies wishing to engage their young employees should consider creating spaces that encourage openness and collaboration while also offering private spaces for uninterrupted creativity ...

ProPlay

... special treat earned through good behavior. But with Zs now doing everything from being their parents teachers’ (subjects may include editing Instagram photos or recording video streams) to hanging out in beer gardens as toddlers, they are fully entrenched in the adult world, meaning the kid world is now the escape. While ProPlay is emerging as a defining movement for Gen Z—one that has huge implications for brands, marketers, and content creators—it’s nevertheless important to remember ...