Live, Not Buy: Gen Z Activism Mar 22, 2020 ... from here on out. GENERATIONAL BASELINESTo understand both Y’s and Z’s attitudes and behaviors around activism, one needs to look at the confluence of social, political, and parental circumstances during which Ys and Zs came of age. Ys were raised during a time of relative peace by parents who told them that they could do anything they set their minds to. During their adolescence they saw society take meaningful strides in the direction of social progress, seen in the legalization of gay marriage ...
Breaking Bad Mar 20, 2019 ... reduce the stigma. 1994: Became The First Marketer To Feature A Gay Couple In A Mainstream Commercial Before gay marriage was legalized in the U.S. (1995), IKEA released the groundbreaking spot "Dining Room," featuring a gay couple. While it only aired in New York, Philadelphia, and Washington D.C. after 10pm, so not to be seen during "family hour," IKEA paved the way for greater acceptance around LGBTQ+ individuals, as a same-sex relationship had never been depicted in a mainstream commercial before ...
Fear Factors Mar 19, 2019 ... circumstances only further embed this worry into their psyches. Approximately seven in 10 U.S. and UK Ys feel that the world is getting worse rather than better, while two in five Ys in both countries worry about the state of the world and the state of their country. Ys, who witnessed the legalization of gay marriage and the election of the first black president, are particularly worried about the sociopolitical conflicts affecting society, especially with regards to equality. Approximately half of Ys in ...
Culture Spotlight On Indonesia Jun 17, 2018 ... and direct access to their target audience of young consumers. For instance, a program called “Ur_Tadhana” is a five-episode web series about a Filipino vlogger who is unafraid to wear makeup and express interest in a boy that has become a hit on Facebook. Meanwhile, My Best Gay Friends in Vietnam is credited as the first gay sitcom in the country, and the popularity of the show led its creator to make another LGBTQ web series last year called “That’s Why." As ...
Culture Spotlight On Brazil Jun 14, 2018 ... who tune in to watch the many funk dance videos he directs.The music scene in Brazil has changed a lot in recent years. Funk that was once criticized is now winning the public.JULIA, 33, FLORIANOPOLIS, BRAZILTime For Change: Musicians Promote LGBTQ EqualityBrazil has one of the worst rates of anti-LGBTQ violence in the world, but the popularity of openly gay artists or individuals who defy traditional gender roles is slowly changing the country's homophobic culture. According to Brazil's ...
Global Movie Trends Jun 01, 2018 ... Tagalog) at the hands of a U.S. Marine after he contracted her for sex work but discovered she was transgender. Call Her Ganda explores how the brutal murder and deeply divisive trial that ensued were merely symptoms of the larger socio-political issues between the U.S. and the Philippines but never strays from illustrating the devastating personal and emotional narrative central to Ganda’s family and the transgender community at large.Mr. Gay Syria Turkish journalist-turned-director ...
Global Digital Trends May 30, 2018 ... historical vote. Participants of the Home to Vote hashtag movement also helped to raise money for the Yes campaign in Ireland that was working to see the anti-abortion legislation repealed. This isn’t the first time #HometoVote went viral in Australia. The hashtag first took off in 2015 as Irish citizens living in Australia went home to vote on the gay marriage referendum. #HowIResist Being LGBTQ+ is still not accepted in parts of sub-Saharan Africa, with homophobia forcing many LGBTQ+ people to leave ...
Video Game Time Mar 22, 2017 gaming competitions eSports ... that includes both men and women, people from diverse cultures and racial backgrounds, and a range of personal styles and interests. Gaming is an inclusive pastime, and one that doesn’t judge based on race, religion, gender, or even physical disabilities—as long as one can handle a controller and a keyboard, they can play. As a 27-year-old man in our qualitative research put it, “There’s no blind spot that says you’re transgender, you’re female, you can’t do this because you’re gay. There’s ...
Major Dads Jun 10, 2016 family parenting dads ... trailblazed the shift from passive to active fatherhood, they are careful to retain a sense of humility and recognize that they are far from being parenting experts. To date, marketers and entertainment creators have been most successful in their portrayals of fathers when depicting gay dads. And while such is an important and highly respected nod to inclusivity, they mustn’t forget about the rest of the population of devoted fathers. Just as they show gay fathers as nurturing and capable, they must ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... achieving extraordinary things and seeks to inspire people to be champions of tolerance themselves.Nike After world boxing champion Manny Pacquiao made anti-gay comments, Nike dropped him from an endorsement deal. The brand made it clear that it doesn't tolerate homophobia and wants to ensure equality, so it won't support someone who goes against this. - 7. Offer real-time relief. - Just as young people look to brands to speak up during times of tragedy (see Sense In Sensitivity), they also look to ...
